About the role
Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at corporate.pokemon.com and pokemon.com.
Get to know the role
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Job Title: Product Marketing Manager - Bilingual (Japanese/English)
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Job Summary: The Associate Product Marketing Manager will work with the Sr. Manager, Product Marketing, to drive and support the execution of various marketing initiatives in product marketing, with a focus on console video games. This position will work together with key stakeholders within The Pokémon Company International and The Pokémon Company in Japan, by spearheading communication between offices in both English and Japanese.
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FLSA Classification (US Only): Exempt
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People Manager: No
What you’ll do
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Support the execution of key strategic company initiatives in the areas of product marketing, with a focus on marketing initiatives in support of console video games. Collaborate with various stakeholders within TPCi and those in Japan to achieve business goals. Work with Sr. Manager, Product Marketing to deliver impactful results by proactively identifying problems to be solved and providing solutions.
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Support video game marketing projects by serving as the point of contact between the Tokyo office of The Pokémon Company in Japan, and internal TPCi cross-functional teams. Drive progress within TPCi and ensure all teams and stakeholders are properly informed and tasks are executed on time.
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Coordinate with the Tokyo office of The Pokémon Company in Japan so that the TPCi cross-functional teams are fully informed to conduct globally aligned marketing activities. Review marketing assets and copies to ensure accuracy.
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Research, analyze, report, and present on key business metrics and industry trends.
What you’ll bring
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Four (4)+ years of relevant professional experience or a demonstrated equivalent level of expertise.
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Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
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Demonstrated business related experience in multinational corporations including Japan and the U.S.
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Multi-cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
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Strong project coordination skills with proven ability to drive results. Action oriented and strong problem solver.
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Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.
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Organized and process-oriented with proven ability to manage multiple projects at once.
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Experience in video game marketing or video game development, including localization, is a plus.
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While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
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Proficiency in Microsoft Office Suite, particularly in PowerPoint and Excel.
Base Salary Range: For this role, new hires generally start between $86,215.00 - $102,285.79 per year. The full range is $86,215.00 - $150,844.62 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
#LI-PS #LI-Hybrid
How you’ll be successful
- Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
- Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
- Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
- Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
- Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
- Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.
What to expect
- An innovative culture driven by impact, delivering meaningful outcomes.
- Company events that celebrate the spirit of Pokémon.
- Competitive cash-based compensation programs.
- 100% employer-paid healthcare premiums for you.
- Generous paid family leave.
- Employer-paid life insurance.
- Employer-paid long and short-term income protection insurance.
- US Employees: 401k Employer Matching.
- UK/IRE/MX Employees: Pension Employer Contributions.
- Fitness reimbursement.
- Commuter benefit.
- LinkedIn learning.
- Comprehensive relocation package for certain roles.
- Hybrid work environment.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.
The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.
Aplyr's read
The Pokémon Company thrives on nostalgia and innovation, attracting creative professionals passionate about entertainment and global brand management.
What's promising
- •Global brand recognition offers employees a chance to work on high-impact projects.
- •Diverse roles across regions indicate opportunities for international career growth.
- •Strong focus on intellectual property protection ensures long-term brand sustainability.
What to watch
- •High expectations for bilingual proficiency may limit opportunities for non-multilingual candidates.
- •Complex global operations could lead to challenging coordination and communication.
- •Intense focus on brand consistency might restrict creative freedom.
Why The Pokemon Company
- •Manages a multifaceted franchise including games, TV, and merchandise.
- •Operates at the intersection of nostalgia and cutting-edge entertainment.
- •Offers roles that blend creative and strategic brand management.
Aplyr’s read is generated by AI from public sources. Was it useful?
About The Pokemon Company
The Pokémon Company is a Japanese company that manages the Pokémon franchise, including video games, trading card games, animated TV series, movies, and merchandise.
