Director of Data Consulting - CRM/martech
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Job Description
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world class brands use marketing and customer data to drive deep customer understanding, continuously tailored and improving customer experiences, and revenue growth? Are you ready to stand in front of clients and help guide them through the jungle of advanced analytics, cloud computing, and AI? Join our Data Solutions Consulting team as the Director of Data Consulting and help our clients transform their marketing data capability to deliver tangible business impact!
What will your day look like?
As our new Director, you will join our growing team of CRM & marketing data specialists. Here, you will help our clients collect, analyze and activate 1st-party and 3rd-party data at scale to create impactful customer experiences that drive measurable business results. You will help to propose, design and deliver solutions that support customer insights, audience activation, personalization and measurement of marketing performance.
More specifically, your tasks will include:
- Bridging technical analytics with business strategy, driving roadmaps for customer data, measurement and audience planning.
- Consulting with senior clients and internal stakeholders to shape strategies and roadmaps through analytically derived insight and
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