About the role

Job Description Summary:

Senior Manager, Brand Management – Germany

Location: Germany

Function: Marketing

Build the Brands That Shape Moments.

At The Coca‑Cola Company, our brands don’t just compete on shelves, they live in culture. We’re looking for a Senior Manager, Brand Management to lead one of our iconic brands in Germany and turn bold strategies into powerful, consumer‑first experiences.

This role is for a passionate brand leader who thrives on ownership, moves confidently between strategy and execution, and knows how to connect insight, creativity, and commercial impact.

The Opportunity

You will own the brand agenda in Germany and translating global vision into locally relevant ideas that drive growth and build long‑term brand love. From integrated campaigns to standout experiences, you will shape how millions of consumers engage with our brand every day.

Your Impact

Lead end‑to‑end brand activation across paid, owned, and earned channels
Turn consumer and performance insights into clear growth opportunities
Deliver best‑in‑class campaigns spanning media, digital, experiential, shopper, and sampling
Localize global assets while protecting brand integrity and creative excellence
Partner across Commercial, RGM, Insights, IMX, Finance, Legal, agencies, and bottlers
Track performance, learn fast, and continuously raise the bar

Who You Are

An experienced brand manager (6–8 years) with full ownership mindset
Fluent in German and confident working in international, matrixed teams
A strategic thinker who loves getting things done
Strong communication skills, able to lead through influence and inspire cross‑functional teams
Data‑savvy, creatively ambitious, and commercially grounded
Experienced in project management and agency leadership

Why Choose Coca‑Cola

Own an iconic brand in a pivotal European market
Make visible, meaningful impact at scale
Work in a fast‑moving, collaborative, and creative environment
Grow your career within one of the world’s most recognized companies

If you’re ready to shape culture, not just campaigns, and build brands people truly love, we’d love to meet you.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design

Location(s):

Germany

City/Cities:

BERLIN

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

May 29, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Aplyr's read

Coca-Cola is a global leader in the beverage industry, attracting professionals passionate about brand innovation and market expansion.
Synthesized from recent postings & public sources

What's promising

•Coca-Cola's global brand recognition provides a stable platform for career growth.
•Diverse product portfolio offers opportunities in various market segments.
•Strong focus on marketing innovation supports creative career paths.

What to watch

•Intense competition in the beverage market pressures profit margins.
•Environmental concerns over plastic waste impact public perception.
•Regulatory challenges in different markets can complicate operations.

Why Coca-Cola

•Coca-Cola's extensive global distribution network is unmatched.
•The company's commitment to brand legacy drives consistent consumer loyalty.
•Innovative marketing strategies keep Coca-Cola relevant across generations.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Coca-Cola

Coca-Cola

coca-colacompany.com

View company

The Coca-Cola Company is a multinational beverage corporation known for its flagship product, Coca-Cola, and a wide range of other non-alcoholic beverages.