Retention & Engagement Manager, HBO Max, ANZ (9 months contract)

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

Join Warner Bros. Discovery at a pivotal moment as we scale our direct-to-consumer streaming business, HBO Max, across Australia and New Zealand. This is a high-impact role at the heart of subscriber retention, shaping how millions of customers discover, engage with, and stay loyal to our world-class content.

You will own end-to-end retention and engagement marketing across the customer lifecycle, designing data-driven programs that increase usage, reduce churn, and grow lifetime value. Working cross-functionally with Product, Analytics, Content, and Regional Marketing teams, you’ll turn insights into action and play a key role in delivering a best-in-class streaming experience.

What You’ll Do

• Own and execute the ANZ retention and engagement marketing roadmap and calendar

• Design and deliver highly personalized, cross-channel campaigns (email, push, in-app, etc.) that drive sustained viewing and loyalty

• Build lifecycle programs spanning onboarding, habit formation, churn prevention, win-back, and upsell

• Partner with Content teams to amplify major launches and tentpole moments

• Use data and segmentation to target the right message to the right customer at the right time

• Develop and run structured experimentation programs (A/B and multivariate testing) to optimize performance

• Manage campaigns end-to-end, from briefing and setup to analysis and insights

• Monitor and report key metrics such as engagement, retention, churn, and conversion

• Serve as the regional subject-matter expert for retention and engagement within the region

• Ensure operational excellence through QA, deliverability, best practices, and performance optimization

• Collaborate across global and regional teams to deliver complex, cross-market initiatives

What You Bring

• 5–7+ years of experience in CRM, lifecycle, or retention marketing. Ideally in subscription, digital, or e-commerce businesses

• Hands-on expertise with marketing automation platforms (Braze strongly preferred)

• Strong understanding of lifecycle marketing, behavioral segmentation, and personalization strategies

• Proven ability to use data to inform decisions and improve campaign performance

• Experience running experimentation programs and interpreting results

• Familiarity with analytics tools (e.g., Looker) and comfort working with large datasets

• Excellent stakeholder management skills across functions, regions, and time zones

• Strong organizational skills with the ability to manage multiple priorities simultaneously

• Exceptional written English and sensitivity to tone and audience for ANZ markets

• Relevant platform certifications are a plus

Why Join Us

• Work on one of the world’s most iconic entertainment portfolios

• Influence the growth of a flagship global streaming platform

• Partner with talented teams across content, product, and marketing

• Solve complex, high-visibility challenges with real business impact

• Be part of a culture that values creativity, ownership, and innovation

Please note that the employment for this position will be payrolled through an external agency vendor. Successful candidates will be employed by our appointed agency and assigned to work with us. This arrangement ensures that payroll and employment-related services are managed by our trusted partner, allowing us to focus on providing a productive and supportive work environment for our team.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.