About the role
Job Description :
Job Title-
Manager - Sales
About the Function:
Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the role:
AREAS OF RESPONSIBILITY
1) Strategy and planning
• Responsible for the secondary sale in the state / territory.
• Develop and maintain the sales and marketing business plan.
• Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
• Responsible for maintaining the MOP in the state / territory.
• Should be able to counter extreme environmental challenges to business
2) Grow market share
• Regularly conduct retail outlet audits to study market share movements and track market share.
• Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
• Work with the team to correct market working discipline, daily targets vs achievement tracking.
• Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.
3) People and Organization
• Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
• Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
• Recognize and celebrate team and team member accomplishments.
• Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity
4) Schemes and promotions
• Design and execute volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
• Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.
• Responsible for promotional budget for the brands at the retail level. Utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.
5) Retail outlet management
• Ensure the RTC implementation at the retail outlets in the territory / state.
• Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
• Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
6) Stock, SKU & Depot Management
• Set clear objectives for the team in terms of width and dept. of distribution at the retail universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
• Manage the new product launches in the region.
• Monitor stock transfer and overall depot management
Qualification:
MBA in Sales & Marketing Experience:
• > 5 years experience in sales
Knowledge & skills:
Must have experience in handling distributors and retailers in an aggressive market environment
- Team Handling Skills
- Business Acumen
- Communication
Best suited for someone who
• Knows how to get the best out of people and can be a source of inspiration
• Is a great coach
• Is able to plan for others and structure their working
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We accept diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you bring together this information when you submit your application.
Worker Type :
RegularPrimary Location:
UjjainAdditional Locations :
Job Posting Start Date :
2026-08-11Skills & Tags
Aplyr's read
Diageo is a global powerhouse in beverage alcohol, attracting professionals passionate about iconic brands and innovative market strategies.
What's promising
- •Diageo offers diverse career opportunities across global markets and functions.
- •The company is renowned for its strong portfolio of iconic brands.
- •Diageo invests heavily in employee development and capability building.
What to watch
- •The alcohol industry faces increasing regulatory scrutiny worldwide.
- •Diageo's market performance can be affected by fluctuating consumer preferences.
- •Global operations may lead to complex logistical and cultural challenges.
Why Diageo
- •Diageo's brand portfolio includes household names like Johnnie Walker and Guinness.
- •The company emphasizes sustainability and responsible drinking initiatives.
- •Diageo's global reach offers exposure to diverse markets and cultures.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer.
Similar roles
Director of Sales and Marketing - Waikiki
Wyndham Hotels
Director of Sales & Marketing
All Accor
Senior Director, Procurement – Marketing & Sales
GSK
Global VP of Brand Partnerships & Enterprise Sales - Remote
Cloudbeds (Third Party Board)
Marketing & Sales Rep - Vertical Lift Sales Lead
Boeing
Sr. Director Sales Cloud, Product Marketing,
Salesforce