About the role

Role: Digital Marketing Specialist

Location: Telford, on site

Contract: Perm, full.

Viessmann is a global leader in sustainable climate and energy solutions, dedicated to creating living spaces for future generations. Now proudly part of the Carrier group, Viessman combines innovative technology with a strong commitment to environmental responsibility, driving sustainability and comfort. With a comprehensive portfolio that includes heating, cooling, ventilation, and energy systems, Viessmann serves residential, commercial and industrial markets across the world. They continue to shape the future of energy efficiency through smart, integrated solutions that drive sustainability and comfort.

Job Description

Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
Manage digital ecosystem including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
Plan, execute, and optimize multi-channel digital campaigns to support business growth
Develop, maintain, and optimize e-commerce product content, ensuring consistency and best practices across platforms
Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
Manage marketing automation processes, including system optimization, CRM integration, and implementation of best practices
Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
Plan and manage media and advertising strategies, staying up to date with market trends and innovations
Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
Build, maintain, and optimize website performance, ensuring functionality and user experience
Collaborate with cross-functional teams (Marketing, Sales, IT) to ensure alignment and successful execution of initiatives
Monitor campaign performance, analyze data, and provide insights and recommendations for continuous improvement
Manage digital marketing budgets and ensure effective allocation of resources

Requirements

University degree or equivalent experience in Marketing, Digital Marketing, or related field
Minimum of 3 years of experience in digital marketing or a related role
Strong knowledge of digital marketing channels: email, e-commerce, SEO/SEM, paid media, and web analytics
Experience with marketing automation tools and CRM systems
Understanding of website management, basic HTML/CSS, and digital technologies
Strong analytical skills with the ability to interpret data and optimize performance
Excellent communication and stakeholder management skills
Ability to work independently and manage multiple priorities
Proactive, detail-oriented, and comfortable working in a fast-paced environment

What we offer

Base salary + bonus
Pension scheme
25 days of holiday + bank holidays
Private medical care
Life Insurance

Our commitment to you

Our greatest assets are the expertise, creativity and passion of our employees. We strive to provide a great place to work that attracts, develops and retains the best talent, promotes employee engagement, fosters teamwork and ultimately drives innovation for the benefit of our customers. We strive to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback and always challenging ourselves to do better. This is The Carrier Way.

Join us and make a difference.

Apply Now!

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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Skills & Tags

marketing

Aplyr's read

Carrier is a global leader in HVAC and refrigeration, attracting professionals in engineering, environmental health, and safety, with a focus on innovation and sustainability.
Synthesized from recent postings & public sources

What's promising

•Carrier's strong global presence ensures diverse career opportunities across multiple regions.
•The company invests in technological innovation, enhancing its product offerings and market competitiveness.
•Carrier's commitment to sustainability aligns with growing environmental concerns and industry trends.

What to watch

•The HVAC industry faces cyclical demand, impacting job stability during economic downturns.
•Carrier's large organizational structure may slow decision-making processes.
•Intense competition in the HVAC sector could pressure profit margins and growth.

Why Carrier

•Carrier pioneered modern air conditioning, establishing a legacy of innovation.
•The company offers comprehensive solutions, integrating HVAC, refrigeration, and fire and security systems.
•Carrier's focus on sustainability is evident in its energy-efficient product lines and corporate practices.

Aplyr’s read is generated by AI from public sources. Was it useful?