About the role
Job Description
At Kraft Heinz, we believe that success comes from passion, courage, and team spirit. As a global company with strong values and a clear vision, we are looking for people who want to take responsibility and make a difference—every day!
We have an excellent opportunity for a talented Junior Brand Manager to cover a 12-month maternity leave. You will join our Nordics HQ in central Stockholm and make a difference at Kraft Heinz Nordics. The role sits within the Nordic business unit. You’ll be working in a high-performing team and will report directly to our Head of Marketing & Commercial, Nordics. There will also be a strong interface with our EPDM team based in the Netherlands and the UK. Get ready for an exciting journey driving one of the most iconic brands.
Your Responsibilities
• Lead the end-to-end process of launching new products, acting as the focal point for cross-border and local collaboration, including Sales, Category, S&OP, Finance, etc.
• Support innovations, renovations, and line extensions in line with the overall company strategy and support the sales team with sell-in during trade windows
• Serve as the first point of contact for external agencies to design and develop POS materials and plan shopper activation campaigns
• Work with field sales partners to plan and implement shopper activation across sales cycles.
• Develop strong relationships with distributors to ensure smooth operations and timely execution of marketing and innovation plans
• Forecast, allocation, and track marketing spending and budget to optimize marketing investments
• Support brand days and innovation workshops with key business partners to align on joint business plans
Key Qualifications
• Bachelor’s or master’s degree, ideally in Marketing or a related discipline
• 1–3 years of experience in marketing and innovation, preferably within the FMCG industry
• Creative thinking to generate fresh brand and campaign ideas
• Strong written and verbal communication skills to convey clear brand messaging
• Adaptability and learning agility in a fast-paced, changing environment
• Strong collaboration and teamwork skills with cross-functional partners
• Proactive, detail-oriented, and resilient mindset—takes initiative, ensures consistency, and handles setbacks well
Professional Attributes
• Analytical: We are a very data-driven company, so the ability to translate complex data into simple solutions while taking an analytical approach is key.
• Results-oriented: You focus not only on your own results but always act in the best interest of the company.
• Communication skills: You can work with a wide variety of partners thanks to your excellent communication skills.
• Ability to simplify: We like to keep it simple and implement quickly. Your ability to turn complex challenges into simple solutions is highly valued.
What we offer
• A competitive salary and excellent bonus structure (above market average)
• Flexible working hours in a hybrid working model
• An international, matrix-organized working environment with great opportunities to develop both personally and professionally
• Attractive social and employee benefits (e.g., company pension scheme, capital-forming benefits, corporate benefits, and much more)
Location(s)
Stockholm
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Aplyr's read
Kraft Heinz is a global food giant, attracting professionals passionate about iconic brands and innovative product development in the food and beverage industry.
What's promising
- •Kraft Heinz offers diverse career paths with roles in sales, R&D, and data science.
- •The company is committed to innovation, evident in its investment in R&D roles.
- •Kraft Heinz's global presence provides opportunities for international career growth.
What to watch
- •Kraft Heinz has faced challenges with adapting to changing consumer preferences.
- •The company has undergone significant restructuring, which can create uncertainty.
- •There is pressure to balance cost-cutting with maintaining product quality.
Why Kraft Heinz
- •Kraft Heinz is known for its portfolio of iconic brands like Heinz and Kraft.
- •The company emphasizes data-driven decision-making in roles like category management.
- •Kraft Heinz's commitment to sustainability is reflected in its product innovation strategies.
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About Kraft Heinz
The Kraft Heinz Company is one of the largest food and beverage companies in the world, known for its iconic brands and commitment to quality.