Senior Brand Protection Manager at ALO Yoga

About the role

Aplyr's Quick Take

This role is about protecting ALO Yoga's brand in the APAC region by tackling counterfeit products and unauthorized sales. You'll work closely with law enforcement and online platforms, requiring strong expertise in brand protection and intellectual property law. This is an individual contributor role with a focus on enforcement and strategy.

Good fit

Ideal candidates have over 10 years of experience in brand protection or anti-counterfeiting, with a strong background in intellectual property law. You should be proactive, organized, and comfortable working with diverse teams across cultures.

Worth noting

The role requires regular travel and is based in Shanghai or Hong Kong, which may be a consideration for candidates. It emphasizes collaboration with both global and regional partners, which could be a unique opportunity for those looking to expand their network.

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Senior Brand Protection Manager, APAC plays a key role in safeguarding the brand by identifying and removing counterfeit and unauthorized products across both online and offline markets in the region. The role requires close collaboration with domestic and global partners and strong expertise in regional enforcement environments. Based in Shanghai, regular travels are required.

RESPONSIBILITIES

Act as the primary APAC liaison for the Global Brand Protection team, supporting global initiatives and regional projects.
Manage strategic relationships with relevant authorities (Customs, MSA, PSB, etc.), and online marketplaces in the region to facilitate successful risk analysis and enforcement.
Take the lead in monitoring and responding to the unauthorized resale of ALO products on physical and online marketplaces including conducting investigations and initiating relevant civil and criminal actions.
Provide regular enforcement updates and risk insights.
Oversee vendor activity, ensuring data quality and protocol compliance.
Analyze trends and support process improvements.

QUALIFICATIONS

10+ years of full‑time experience in anti‑counterfeiting enforcement and brand protection.
Strong knowledge of intellectual property law, including civil and criminal frameworks, trademark strategy, prosecution, and use requirements.
Proven experience working with law enforcement, customs, investigators, agencies, and law firms.
Familiarity with APAC online platforms and social media ecosystems.
Fluent in English and effective in cross‑cultural, global team environments.
Highly organized, proactive, adaptable, and willing to work flexible hours.
Must be currently based in Shanghai or Hong Kong

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Skills & Tags

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ALO Yoga blends premium activewear with a commitment to mindfulness, attracting employees passionate about wellness and lifestyle fashion.
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