About the role

Aplyr's Quick Take

This role is about leading the consolidation of CRM platforms across WPP's agencies. You'll focus on standardizing processes and improving data management to provide a unified view of clients. It's a senior-level position that requires strategic oversight rather than day-to-day management of teams.

Good fit

Ideal candidates have extensive experience in CRM strategy and implementation, particularly in large organizations. A strong background in data management and process optimization is crucial, along with a collaborative working style.

Worth noting

The role is part of a major transformation initiative at WPP, which may offer unique opportunities for innovation but could also mean navigating significant organizational change. The posting suggests a high level of responsibility without detailing specific team structures.

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

*Internal applicants - all locations considered

Why we're hiring:

WPP is at the forefront of the marketing and advertising industry's largest transformation. Our Global CIO is leading a significant evolution of our Enterprise Technology capabilities, bringing together over 2,500 technology professionals into an integrated global team. This team will play a crucial role in enabling the ongoing transformation of our agencies and functions.

The CRM Programme will consolidate CRM platforms and processes across WPP agencies, supporting a holistic view of global clients. This will simplify the CRM estate, standardising business processes, and improving pipeline and opportunity management. Priorities include: agency-level consolidation, enhanced data structures for reporting, and supporting master data management (MDM) to unify client lists.

The Programme Director is accountable for the overall success of a programme, ensuring delivery of strategic outcomes and benefits realisation. This role provides leadership, governance, and direction across multiple projects and workstreams, aligning them to organisational objectives and stakeholder expectations. Key responsibilities include:

Strategic Leadership: Define and maintain the programme vision, objectives, and roadmap, ensuring alignment with business strategy.

Skills & Tags
go rust ai data product marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP

WPP

wpp.com

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WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.