UM - Senior Campaign Manager, Programmatic

Position Summary

The Senior Campaign Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.

Responsibilities:

• Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.

• Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR/Spend, CPM, CPA, viewability, CPC, on Target %)

• Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.

• Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)

• Generate DSP conversion and remarketing pixels.

• Generate campaign performance, delivery and site level reports from DSPs.

• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.

• Implement and troubleshoot DSP pixels within tag manager.

• Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).

• Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).

• Escalate issues to senior operations lead(s) in a timely manner.

• Build/set-up campaign reports within reporting dashboard, drawing meaningful insights that correlate to industry benchmarks and brand KPIs.

• Address challenging questions about the campaign performance.

• Recommend testing alternative platforms or media partners for specific campaign KPIs.

• Document product feedback sheets when shifting campaigns to new platforms.

Qualifications:

• Professional or Educational background in Marketing or Advertising would give leverage to this application.

• Experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.

• 3-4 years experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)

• Familiarity with ad serving and campaign management tools would give leverage to this application. (e.g. DoubleClick, Google Analytics, Google Ad Sense, etc.)

• Basic understanding of tagging for analytics.

• Fundamental knowledge of online media metrics and analysis.

• Strong learning agility, with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Highly developed organizational skills with attention to detail and accuracy.

• Ability to work collaboratively as well as independently.

• Skills & Tags

  goaimobiledataanalyticsproductdesignmarketing