AWS Analyst Relations Lead, AWS Marketplace and SMB, Go-to-Market AR Team

Amazon Web Services (AWS) is seeking an experienced, self-motivated, personable, and detail-oriented Analyst Relations (AR) Manager to help drive AR programs for SMB and Partner market segments. The AR Manager will create and drive strategy and tactics to effectively communicate key differentiators for AWS services to SMB customers and for AWS partner programs, including AWS Marketplace.

AWS is the world’s most comprehensive and broadly adopted cloud, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. Because of this, there are thousands of analysts worldwide who are trying to understand AWS in order to help their clients realize the transformation potential of cloud for their business. Our role is to inform these analysts and explain how AWS is different from traditional IT infrastructure offerings, and to work with these analysts to understand core customer requirements and concerns.

The successful candidate will be creative and experienced in analyst relations or communications on behalf of technology companies. The right candidate possesses a track-record of demonstrating successful communication program management – this includes the ability to quickly understand technically deep topics and go-to-market strategies in order to deliver on numerous collaborative projects, and manage day-to-day operations related to program activities in a global organization. In this role, the candidate will innovate within their AWS AR program while measuring and communicating results. They must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, sorting through ambiguously defined problems, and identifying market challenges and opportunities for AWS customers and partners.

This position will be located in an Amazon/AWS U.S. Corp office based in the following locations: Seattle, WA (HQ); New York City, NY, Mountain View, CA. Relocation offered from within the U.S. only to these locations.


Key job responsibilities
*Develop and execute SMB and Partner AR programs to educate the analyst community
*Proactively manage vendor ratings, and secure positive placement of AWS services and partner programs in key analyst reports
*Drive analyst awareness of AWS offerings and significantly expand analyst understanding of the unique AWS approach to cloud computing, specifically for SMB and Partner market segments
* Deliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tactics
*Prioritize and manage incoming analyst requests for information, research review, customer references, event speakers, and research
*Prepare AWS executives for engaging with analysts
*Drive alignment with sales, marketing and product teams to maximize awareness of customer requirements, existing market evidence, and AR program impact



A day in the life
The role will focus its time and resources on establishing AWS as the leading cloud and AI services provider among strategic technology industry analysts. The role will also partner with the analyst community to deliver analyst expertise, insights, and customer voice back into the AWS business to help improve future products and services.

About the team
The role resides within the Go-to-Market (GTM) Analyst Relations (AR) team within AWS marketing. The GTM AR team consists of Industry, Partner, and SMB AR programs. The team's mission is to establish AWS as the leading cloud and AI services provider among leading technology industry analysts, and to deliver customer and analyst insights back into the business to improve future AWS services.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience with various statistical techniques (regression analysis, coefficient correlation)

Preferred Qualifications

- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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