Manager, ATL Media Strategy & Planning

You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive above-the-line (ATL) media strategy in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate).

Our ideal candidate has a strong track record in ATL media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies.

This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact.

This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization.

This is a hybrid role based in New York.

You will … 

• Media Campaign Planning:

  • Support the development, execution and communication of ATL media strategies in partnership with internal stakeholders and external agency partners.
  • Develop audience targeting strategies informed by research, insights, and performance data.
  • Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
  • Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
  • Influence channel-specific creative and messaging strategies by leveraging knowledge of ATL media environments and audience behaviors.

• Insights, Analytics & Measurement:

  • Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions. 
  • Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles. 
  • Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics. 
  • Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.

• Process:

  • Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.
  • Partner with internal teams and agencies on media trafficking, ad operations, campaign execution, contracts, invoicing, billing, and campaign auditing.

You are… 

• A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets. 
• Data driven - advising and guiding based on data-driven metrics, track defined targets to measure channel performance
• Solutions oriented, developing new ways of approaching complex problems.
• Highly collaborative - proactively seeking input from peers and leaders in problem solving.
• An expert in project management, with strong organizational and communication skills.
• Nimble, adapting quickly and addressing challenges in a proactive manner.

You have… 

• 5+ years of relevant professional experience with demonstrated, consistent results.
• Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
• 3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
• Strong knowledge of ATL media channels (Linear TV, CTV/OTT, YouTube, Radio/Streaming Audio, Podcasts, OOH) with hands-on planning or campaign management experience.
• Background in eCommerce and/or subscription-based business models is a plus.
• Strong analytical foundation, with experience partnering with marketing analytics teams and working with both brand and performance KPIs (e.g., reach, frequency, awarene