About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact   

The Manager / Senior Associate, Client Analytics reports to the Director of Analytics, working to design, customize and maintain platforms for business analytics and measurement. You would have excellent oral and written communication skills, be client obsessed, self-motivated and able to operate both as a team and independently with limited guidance and direction

The Manager / Senior Associate, Client Analytics is following the direction of Director of Analytics and is responsible for data manipulation and visualization, performing quantitative data analysis, problem solving, statistical modeling, and developing/analysing business cases.

 

WHAT YOU WILL DO   

• Apply deep knowledge of basic statistics (significance testing, correlation analysis, confidence intervals, descriptive statistics) to support analytical solutions.
• Use statistical modelling techniques (regression, classification) to extract business value from campaign data.
• Utilize programming languages (Python, R, SQL), statistical packages (SciPy), and Google tools (BigQuery, Tensorflow, Datalab) to prototype and deliver data-driven solutions.
• Recommend and develop technical solutions with guidance from senior leadership.
• Define project scope, setup, and effort estimation in collaboration with the account Analytics lead.
• Build and maintain strong relationships with Analytics leads and gain a deep understanding of client challenges.
• Work closely with key stakeholders to assess project needs and ensure delivery of best-in-class analytics work.
• Collaborate with regional leadership on process development, improvement, and compliance.
• Support campaign measurement, determine incremental lift from marketing activities, and manage reporting and data needs (ingestion, cleaning, delivery).
• Code in SQL and Python to create reports and build dashboards; automate recurring workloads to improve efficiency.
• Generate meaningful insights using advanced analytics/statistical techniques; create dashboards and presentations for wider teams.
• Ensure continuous collaboration and progression across bands, disciplines, and offices.