About the role

Aplyr's Quick Take

This role is about leading merchandising strategy for apparel and accessories in the APAC region, focusing on pre-season planning, product line management, and in-season performance monitoring. It's a senior management position that requires collaboration with various teams to align global strategies with regional needs.

Good fit

Ideal candidates have over 10 years of experience in merchandising or product management within the retail or apparel industry, with strong analytical and project management skills. A collaborative mindset and the ability to influence across teams are crucial.

Worth noting

The role emphasizes both strategic planning and in-season management, which may require quick pivots based on market performance. Proficiency in Mandarin is a plus, indicating a preference for candidates who can navigate local markets effectively.

YOUR RESPONSIBILITIES WILL INCLUDE:

LRP / Pre-season planning - Marketplace strategy (including defining white space opportunities) across APAC wholesale and DTC covering apparel and accessory biz.
Seasonal strategy, line architecture & pricing – Lead category owners and develop/ manage regional line architecture and assortment strategies. Set in-region pricing (with global guidelines & marketplace feedback). Balance different biz environment to align with brand and market objectives.
Product line – Lead global line adoption and manage SMU/regional requests, work with marketplace merch team to build APAC product line and tailor regional assortments. Be the bridge between Global and marketplace team to feedback, download and react.
Margin and Efficiency. Be responsible for margin strategy and grown SCO efficiency.
In-season management – Monitor seasonal products performance, implicate to future assortment strategy. Work with regional Marketing and Planning to deliver financial targets thru pricing strategy and promotion supports.
Always on – In their respective category and marketplace responsibility, monitor and code consumer demand trends, using insights to shape planning and assortment decisions. Ad hoc reporting / analysis to support seasonal product decision-making.
Regional Relevance: - Work with marketplace team to identify, communicate and drive regional relevance in SMU and other initiatives, such as incremental Capsules etc. including assortment definition, segmentation, customer specific initiatives, EC big moments product support and align need with global functions
Coaches and develops Merchandising teams to strengthen team capabilities and drive executional excellence

WHAT WE WILL BE LOOKING FOR IN YOU:

Strong communication and collaboration skills
Strong logic and reasoning skills
Project management and influence skills.
Team management and experience.
Analytical mind-set with strong knowledge of retail/apparel industry and keen eye for style and trends
Strong business acumen in channel distribution, gross sales, sellout performance margin, profit and inventory
Language: Fluent in English; proficiency in Mandarin is a plus.
Education: Bachelor’s degree or (equivalent)
Experience: 10+ years Merchandising, Buying, Sales, Product Management in APAC.

R-20260515-0001

Aplyr's read

VF Corporation stands out as a powerhouse in lifestyle apparel, attracting individuals passionate about outdoor and active brands like Vans and The North Face.
Synthesized from recent postings & public sources

What's promising

•VF Corporation boasts a strong portfolio with iconic brands like Vans and The North Face.
•The company has a global presence, enhancing brand reach and market influence.
•VF's focus on sustainability aligns with growing consumer demand for eco-friendly products.

What to watch

•Heavy reliance on a few key brands could pose risks if consumer preferences shift.
•Intense competition in the apparel industry may impact market share.
•Economic downturns can significantly affect discretionary spending on lifestyle apparel.

Why VF Corporation

•VF Corporation's brand diversity covers multiple lifestyle segments, from outdoor to urban.
•The company has a long-standing commitment to sustainability and innovation.
•VF's strategic acquisitions have strengthened its market position and brand portfolio.

Aplyr’s read is generated by AI from public sources. Was it useful?

About VF Corporation

VF Corporation

vfc.com

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VF Corporation is a global leader in branded lifestyle apparel, footwear, and accessories, known for its diverse portfolio of outdoor and active lifestyle brands.