Field Marketing Specialist

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Job Summary

We’re looking for a detail-oriented Third Party Events Analyst to support and scale Field Marketing initiatives tied to high-impact events. This role serves as both an event strategist and a central connector across teams, driving cross-functional alignment and ensuring operational excellence. 

Key Responsibilities

Manage day-to-day field marketing responsibilities for cloud and strategic partner-aligned events, serving as the primary liaison across internal and external stakeholders. Drive stakeholder engagement, track and report on program performance metrics, and identify white-space opportunities to improve processes, scalability, and operational efficiency. This role is focused on strategic program management and cross-functional coordination rather than event execution.

Salesforce Utilization:

• Utilize Salesforce to track campaign performance, manage internal relationships, and analyze account data to inform marketing strategies.

• Leverage Tableau to develop reports and generate data-driven insights that support event performance analysis and strategic decision-making.

Sales/Field Communications:

• Create and distribute all communications related to third-party events for sales and marketing stakeholders.

• Promote and reinforce the process for pre-event meeting booking with field teams.

• Develop and launch a pre-event sales guide & post-event follow-up guide featuring key CTAs and relevant content, in collaboration with internal stakeholders.

• Drive alignment with sales teams for follow up motions and help drive accountability. 

• Contribute to and evolve the Third Party Events Playbook, ensuring it is actionable, and aligned with broader marketing goals.

• Stakeholder Management:

• Collaborate with internal teams and external partners to ensure seamless execution of third-party events.

• Effectively manage and coordinate with 10+ stakeholders on a single initiative, ensuring alignment on priorities, timelines, and deliverables.

Data Management:

• Own the pre- and post-event data management process, including attendee list uploads and lead routing.

• Generate and compile all relevant Org62 attendee reports to support third-party event follow-up and reporting.

• Ensure attendee data is accurately captured and incorporated into post-event follow-up guides.

• Determine lead prioritization and Sales Dev follow-up strategy based on engagement type

Requirements

• 2-4 years professional experience third party events field or a similar discipline - including planning and execution of in person and virtual events

• Experience in Marketing Operations, Analytics, and/or Business Operations is a plus

• Strong organizational skills with careful attention to detail and the ability to manage multiple tasks simultaneously

• Comfortable working in a deadline-driven environment 

• Excellent written and verbal communication skills, with the ability to support presentations and and draft email templates that align with event themes and drive lead conversion

• Proactive and self-motivated team player who takes ownership of responsibilities and follows through on deliverables

• Experience partnering with Sales and Marketing to design and optimize pre- and post-event campaigns focused on maximizing ROI and pipeline conversion

• Familiarity with Slack, Google Suite, Splashthat

• Experience or familiarity with Salesforce and/or other marketing tools used for campaign management and reporting

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

For Ontario-based roles, the base salary hiring range for this position is CAD 69,600 to CAD 95,700 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

This posting is to fill a vacancy on our team, unless otherwise noted.