CRO Technical Consultant
Confirmed live in the last 24 hours
VML (Wunderman Thompson)
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
¿Quieres ser parte de este crecimiento? Esto es lo que buscamos:
Buscamos un perfil senior con experiencia en analítica digital y CRO. Esta persona será responsable de mejorar la experiencia del usuario y maximizar las conversiones en los sitios web y plataformas digitales de nuestros clientes. Trabajarás en estrecha colaboración con equipos de marketing, diseño y desarrollo para implementar estrategias efectivas basadas en datos.
Responsabilidades:
- Implementación de la metodología CRO, asegurando la correcta implementación de la metodología CRO de VML The Cocktail en los proyectos, coordinando esfuerzos con equipos técnicos y de negocio.
- Definición de KPIs y objetivos, elaborando también los planes de análisis para los experimentos, incluyendo la definición de requerimientos de medición y apoyo en su implementación técnica.gorustaiiosdataanalyticsproductmarketingsales
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