Influencer Executive - Myvitamins
Confirmed live in the last 24 hours
thehutgroup
Job Description
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Influencer Executive – Myvitamins UK
Reporting to: Performance Marketing Manager
Location: THG HQ, Manchester (WA15 0AF) – Fully Office-Based
About THG Nutrition
Myprotein is THG’s largest and most established brand. You’ll find an unrivalled passion across the team, from product development and marketing to logistics and PR, all working together to deliver rapid global growth in a fast-moving industry. Innovation, creativity, and collaboration are at the heart of everything we do, driving Myprotein to become the #1 sports nutrition brand in the world.
Why be an Influencer Executive at Myvitamins?
As an Influencer Marketing Executive for Myvitamins UK, you’ll play a key role in developing and executing influencer campaigns that build brand awareness, drive acquisition, and enhance loyalty across the UK market. You’ll work closely with a diverse range of fitness, health, and lifestyle influencers, from micro-creators to elite athletes, to deliver impactful, performance-led campaigns that align with our brand goals.
This is an exciting opportunity to work in a fast-paced, global brand environment, collaborating cross-functionally with social, content, PR, and campaign teams to deliver best-in-class influencer activations that inspire and engage our audience.
Responsibilities
As Influencer Executive, you’ll:
- Identify, recruit, and manage influencer partnerships across fitness, sport, and lifestyle categories to drive awareness and sales for Myvitamins.
- Support the Influencer Manager in developing and executing the UK influencer strategy, ensuring alignment with key campaign and commercial objectives.
- Manage influencer outreach, negotiation, briefing, and end-to-end relationship management, including product seeding and payment processing.
- Maintain and update the UK Influencer Database to ensure efficient tracking, communication, and performance monitoring.
- Contribute to creative campaign development, supporting the production of authentic, on-brand content that resonates with our core consumer.
- Analyse and report on influencer performance using data tools such as Excel, Google Analytics, and internal reporting platforms, delivering actionable insights to improve future campaigns.
- Collaborate closely with cross-functional teams (Social, Content, PR, Campaigns, and Digital) to ensure influencer activations are fully integrated within the wider marketing strategy.
- Support PR and brand event execution, including influencer attendance, coordination, and post-event reporting.
What Skills and Experience Do I Need?
- 1-2 years experience in influencer marketing (Advantageous if within the sports nutrition, health, or fitness industry)
- Understanding of how influencer content drives brand awareness, engagement, and commercial performance.
- Strong grasp of social media platforms (Instagram, TikTok, YouTube, etc.) and emerging influencer trends.
- Excellent communication, negotiation, and organisational skills.
- Confident working with data and reporting tools to measure performance and ROI.
- A proactive self-starter with strong attention to detail and the ability to meet deadlines in a fast-paced environment.
