Manager, Integrated Marketing

Position Summary

Role and Responsibilities

This role is not eligible for immigration sponsorship

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

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• Manages the go-to-market planning and integrated marketing supporting our enterprise Display business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.
• Manages execution of marketing programs to support vertical, product and solution goals
• Partners with our direct sales team, vertical leads and product leads to:
  • Identify priority markets and customer segments
  • Understand the addressable market opportunity with market share potential for the products and solutions
  • Develop marketing and sales strategies and campaigns with metrics and reporting coupled with enablement plans to drive Samsung revenue and market share growth.
• Manages campaigns, events/tradeshows, programs and materials for specific customer market channels
• Collaborates with Channel marketing and sales to ensure consistency in brand execution and alignment to calendar
• Provides advertising, promotional materials, and product information working with agencies and internal creative teams
• Present marketing analysis to marketing leaders and assist in developing the marketing strategy
• Manages the budget from approval to performance tracking with the appropriate ROI metrics.
• Other duties as assigned.

Skills and Qualifications

• A minimum of 6 years of experience in go-to-market planning and integrated marketing.
• Demonstrated ability to interact at all levels of the organization, including reporting and presenting to executives and global teams
• The ability to negotiate with and convince others, including customer leadership, directors and managers with to accept/approve plans, and project recommendations.
• The ability to plan, organize and prioritize multiple strategic programs and simultaneous performance objectives, and cascade to team members
• Ability to work with cross-functional teams to achieve customer contracted objectives and specific team goals within established timelines and requirements.
• Strong collaborator who thrives in a fast-paced, entrepreneurial environment.
• Results-oriented; capable of significantly increasing business unit performance, as well as formulating and implementing strategic business decisions.
• The ability to listen to the customer and articulate the customer’s needs internally.

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and  provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.