About the role

Aplyr's Quick Take

This role is about coordinating the execution of creative marketing campaigns aimed at driving sales for Peloton. You'll work closely with various teams to ensure promotional content is effective and aligned with brand strategy, focusing on digital channels. This is an individual contributor role with a strong emphasis on collaboration and project management.

Good fit

Ideal candidates have 1-3 years of experience in media buying or creative strategy, with a solid grasp of digital marketing and performance metrics. A detail-oriented, collaborative work style will thrive in this fast-paced environment.

Worth noting

The role involves using AI-driven tools and workflows, which could be a unique opportunity for those interested in innovative marketing strategies. The position also requires adapting content for multiple social media platforms, which may be challenging for those less familiar with digital trends.

ABOUT THE ROLE

As the Senior Coordinator of Performance Creative Strategy, you will be a key contributor to Peloton’s promotion engine, supporting the creative strategy behind our primary sales moments. You’ll facilitate the execution of creative assets designed to build urgency and drive conversion across key windows, from Black Friday through New Year’s and beyond. By translating promotional offers into compelling digital assets, you’ll ensure a consistent brand experience across all digital channels.

This role reports to the Senior Manager of Performance Creative Strategy and works collaboratively with cross-functional teams including Growth Strategy, Creative, Media, Web Strategy, Marketing Analytics, and Legal.

YOUR DAILY IMPACT AT PELOTON

Manage the end-to-end creative execution of promotional campaigns, ensuring offers are clearly communicated and optimized for performance
Collaborate with Growth Strategy, Media, and Creative teams to ensure alignment from offer strategy through execution and delivery
Utilize cultural trends, consumer insights, and media data to inform creative strategies that resonate with a diverse audience
Develop clear, data-backed creative briefs for internal teams, serving as a central point of contact for promotional strategy and testing objectives
Tailor promotional messaging and visuals for platforms like TikTok, Meta, Pinterest, and YouTube by leveraging platform best practices and performance insights
Execute quarterly creative learning agendas, aligning testing strategies with business objectives and historical performance
Monitor and synthesize creative performance, identifying successful assets and optimization opportunities
Project creative volume needs in collaboration with the Media team
Coordinate production timelines to ensure timely creative reviews, approvals, and asset handoffs
Maintain high standards for accuracy and quality assurance in an agile environment
Support the implementation of AI-driven workflows and generative tools as defined by team leadership

YOU BRING TO PELOTON

1–3 years of experience in media buying, creative strategy, or a related performance marketing role
Strong understanding of digital platforms, creative best practices, and measurement tools
Ability to drive measurable results; experience in a subscription-based model is a plus
Excellent organizational skills with the ability to manage multiple projects simultaneously and independently
Collaborative mindset with experience working across internal teams and external stakeholders
Skill in crafting clear briefs and providing constructive, actionable feedback to creative partners
Analytical approach to problem-solving, with experience using data visualization tools (e.g., Looker) or organizing raw data to find insights
Familiarity with paid media performance data and lower-funnel KPIs
Interest or experience in using Generative AI tools to enhance workflows is a plus
Strong communication skills and the ability to adapt to a fluid, evolving environment

#LI-KM1
#LI-Hybrid

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

Skills & Tags
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Aplyr's read

Peloton is a fitness technology innovator, attracting tech-savvy professionals passionate about revolutionizing home workouts with immersive experiences.
Synthesized from recent postings & public sources

What's promising

•Peloton's subscription model provides recurring revenue and customer engagement.
•The company's integration of technology with fitness offers unique user experiences.
•Strong community engagement enhances customer loyalty and brand identity.

What to watch

•Peloton faces intense competition from other fitness tech companies.
•High equipment cost may limit market penetration.
•Supply chain challenges have previously impacted product availability.

Why Peloton

•Peloton combines high-tech equipment with interactive content for home fitness.
•The brand fosters a strong, active community through its platform.
•Peloton's live and on-demand classes offer flexibility and variety.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Peloton

Peloton

onepeloton.com

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Peloton Interactive is a fitness technology company that offers a subscription-based platform for live and on-demand workout classes, primarily through its high-tech stationary bikes and treadmills. By combining cutting-edge equipment with a vibrant community and engaging content, Peloton has transformed the way people approach fitness and wellness at home.