Provider Directory Optimization Specialist

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We are looking for a results-driven Provider Directory Optimization Specialist to improve how providers are surfaced, ranked, and selected across payer directories, third-party marketplaces, and internal search experiences. This role is focused on maximizing provider visibility and match quality by optimizing the data elements that directly influence directory ranking, filtering, and patient decision-making. You’ll work across systems to ensure provider profiles are accurate, competitive, and positioned to perform well in real-world search environments.

This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC.

What You’ll Do

• Directory Optimization & Provider Visibility
  • Analyze how providers appear across payer directories and third-party platforms (e.g., insurance directories, marketplaces)
  • Optimize provider profiles to improve ranking and discoverability based on key filters like insurance, specialty, and location
  • Ensure critical fields- such as specialty, taxonomy, availability, panel status, telehealth, and languages- are complete and optimized
  • Identify and resolve gaps that may negatively impact provider visibility or search performance
• Ranking & Search Performance
  • Evaluate factors that influence provider ranking (e.g., data completeness, recency, engagement signals)
  • Partner with internal teams to prioritize updates that improve relevance and positioning in search results
  • Support testing and iteration of changes to improve match quality and patient conversion
  • Monitor performance trends and adjust optimization strategies accordingly
• Provider Data Quality & Integrity
  • Audit provider data across systems including NPI, CAQH, payer feeds, and internal databases
  • Improve data accuracy, consistency, and standardization across platforms
  • Collaborate with Credentialing, Provider Operations, and Engineering to resolve discrepancies and streamline updates
  • Support ongoing improvements to provider data workflows and governance
• Insights & Continuous Improvement
  • Track and report on key metrics such as provider visibility, search ranking, profile completeness, a