About the role
Position Summary
1. Set strategy and guideline for field force management and lead to implement those strategies and guideline in accordance with the local situation.2. Develop contents that field force can use for sales and promotion to enhance sales success rate.
3. Plan and execute training for sales field forces to enhance the sales capability.
Role and Responsibilities
Strategize the overall marketing strategy to be in line with Samsung Brand Store direction and growth
Align with HQ / RHQ directives, build and manage the local country brand & marketing strategy, corresponding calendar and budget from 360 global / regional marketing initiatives to local seasonal marketing activities within the timeline including for new product launches, events, in store launches & etc
Keep up with the latest market trends and implement out of box marketing strategies
Seamless customer journey
Customer engagement
Increase store traffic & conversion
Analyze and understand customer’s demand for customer engagement
To work closely with other teams (PM, Marcom, Retail Experience, Sell In / Sell Thru, external agencies and partner) to ensure the successful execution f the trade activities.
Liaising with mall management on all marketing related matters.
Manage and monitor the approved marketing budget, ensuring optimal allocation and ROI based on the given budget
Monitor and analyse the performance of retail marketing campaigns, providing post campaign reports, insights and optimization recommendations.
#LI-midsenior #LI-SME
Skills and Qualifications
• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
• Normally receives little instruction on day-to-day work and receives general instructions on new assignments
• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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Skills & Tags
Aplyr's read
Samsung Electronics is a technology powerhouse, attracting talent with a penchant for innovation and a global impact in consumer electronics and beyond.
What's promising
- •Samsung's cutting-edge technology leadership drives continuous innovation in consumer electronics and semiconductors.
- •Global presence offers diverse career opportunities across multiple sectors and regions.
- •Strong investment in research and development fosters a culture of innovation.
What to watch
- •High-pressure work environment may lead to work-life balance challenges.
- •Frequent organizational changes can create uncertainty for employees.
- •Intense competition in the tech industry requires constant adaptation and agility.
Why Samsung
- •Samsung's vertical integration allows control over the entire supply chain, enhancing efficiency.
- •Significant influence in the semiconductor market differentiates it from many consumer electronics companies.
- •Cultural emphasis on innovation and technology advancement is deeply ingrained in its corporate identity.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Samsung
Samsung Electronics is a global leader in technology, known for its innovative products and solutions in consumer electronics, semiconductors, telecommunications, and digital media.
