About the role
Do work that matters.
At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.
Our core values drive us in our important mission of keeping people safe & informed:
- We’re humans, not robots Customers always come first
- We work better together
- Simplicity is our strength
- Our reputation is priceless
- Hard work pays off
As one of the fastest-growing software companies in the United States, we’re focused on building the best team to continue accelerating our growth and meeting increasing demand.
We’re seeking an experienced, driven Product Marketing Manager to own the go-to-market strategy for our product portfolio. This is a high-impact role focused on strengthening revenue motions, refining positioning, and driving measurable growth for established offerings. You will be expected to assess market opportunity, define a clear strategy, align cross-functional teams, and deliver measurable business results. This role carries real ownership and accountability for revenue impact. This is not a passive support function. This is a role for someone who wants to shape direction and be accountable for outcomes.
Who You Are:
You are analytical, structured, and outcome oriented, with a forward-thinking mindset around AI and a willingness to continuously learn and apply new AI tools and capabilities. You know how to evaluate a product’s current performance, identify gaps in the revenue motion, and build a focused strategy that drives growth. You are comfortable working across Sales, Product, Demand Generation, Content, and Customer Success to align priorities and translate strategy into execution. You bring both strategic thinking and disciplined follow-through. You influence without authority and earn credibility through clarity and results. You care about measurable impact.
What You Get to Do Every Day:
- Own the strategy: Evaluate pipeline performance, win/loss trends, market opportunity, and competitive positioning to define a focused go-to-market plan grounded in data.
- Clarify positioning and messaging: Refine ICP definition, buyer personas, and value propositions to ensure strong differentiation and relevance.
- Strengthen the revenue motion: Partner closely with Sales leadership to improve outbound and expansion efforts through enablement, messaging, and structured execution plans.
- Drive demand intentionally: Propose demand strategies rooted in research and performance insights. Collaborate with Content and Demand Generation teams to develop and activate campaigns and assets aligned to revenue goals.
- Connect the dots: Serve as a cross-functional connector across Product, Sales, Marketing, and Customer Success to ensure alignment, prioritization, and cohesive execution.
- Deliver measurable outcomes: Track performance, analyze results, and iterate to improve pipeline growth, conversion rates, and overall revenue impact.
What You Bring to the Role:
- 5+ years of B2B SaaS product marketing experience
- Experience in SaaS, B2B technology
- Demonstrated success building and executing GTM strategies that drive measurable revenue growth
- Familiarity with tools such as Salesforce, Seismic, and marketing automation platforms
- Strong analytical skills and comfort working with CRM data, pipeline reporting, and performance metrics
- Experience leveraging AI tools or applying AI-driven insights to inform marketing strategy and decision-making
- Experience enabling Sales teams with clear messaging and structured motions
- Proven ability to manage complex, cross-functional initiatives
- Ability to influence stakeholders and senior leaders without direct authority
- Strategic mindset paired with disciplined execution
- Clear, structured communication skills
- This is a full-time, hybrid position based in Austin, Texas. Must live in Austin or the surrounding areas
- This position is not eligible for visa sponsorship. Candidates must have existing authorization to work in the U.S. without the need for sponsorship now or in the future
Preferred Qualifications:
- Experience in Security/emergency management markets
02 Aplyr's read
AlertMedia specializes in emergency communication software, attracting professionals passionate about safety, technology, and impactful communication solutions.
What's promising
- •AlertMedia's software plays a critical role in crisis management, offering meaningful work.
- •The company has a strong focus on technology, using Elixir for software development.
- •Recent roles indicate growth in strategic and technical areas, suggesting expansion.
What to watch
- •The niche focus on emergency communication may limit diverse project opportunities.
- •Operating in a competitive market with larger players poses growth challenges.
- •Limited public information about workplace culture and employee satisfaction.
Why AlertMedia
- •AlertMedia's use of Elixir for software development is relatively uncommon.
- •The company's product directly impacts public safety, offering a sense of purpose.
- •Focus on strategic customer success highlights commitment to long-term client relationships.
Aplyr’s read is generated by AI from public sources. Was it useful?
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