Director, Conferences Marketing

About the Role:

The Director, North America Campaign Marketing is a strategic leader responsible for translating Gartner C-Level Communities’ global marketing strategy into scalable, high-impact campaigns across North America.

This role leads a team of Campaign Marketing Managers focused on driving qualified demand, executive engagement, and community growth across Gartner’s CIO, CISO, CDAO, CFO, CHRO, and CSCO communities.

As a player-coach, this leader will combine strategic oversight with hands-on execution; ensuring campaigns are insight-driven, audience-centric, and aligned to Gartner’s standards of excellence.

What you will do

Drive Regional Campaign Strategy and Execution:

• Translate global marketing strategy into a North America campaign approach that supports business growth and community expansion
• Lead development of role-based, persona-driven campaign strategies grounded in Gartner research and client priorities
• Deliver integrated, multi-channel campaigns that drive:
  • Qualified leads
  • C-level engagement
  • Community registrations and participation
• Operationalize segmentation strategies that reflect industry, role, and buying group dynamics

Lead & Develop a High Performing Team:

• Manage and develop a team of North America Campaign Marketing Managers
• Serve as a player-coach, actively contributing to campaign strategy while elevating team performance
• Foster a culture of accountability, collaboration, and continuous improvement
• Establish clear performance expectations aligned to business outcomes and C-level member impact

Partner Across Gartner C-level Communities:

• Collaborate closely with Community Program teams to align marketing with C-level engagement strategies and member value
• Partner with the International Campaign Marketing Lead to ensure consistency with global standards while helping to adapt for regional variances
• Work cross-functionally with Community, Content, Marketing Operations, Database, Design, Product, and Analytics to align priorities, messaging, and performance goals

Deliver Measurable Business Impact:

• Own North America campaign performance with a focus on:
  • Qualified Inbound lead contribution
  • Conversion rates and funnel efficiency
  • C-level audience growth and engagement
• Leverage data, testing, and insights to continuously optimize campaign effectiveness
• Communicate performance, insights, and recommendations to senior stakeholders

Enable Scale & Operational Excellence

• Develop scalable frameworks and best practices for campaign execution across your NA portfolio of C-level communities
• Ensure alignment with Gartner C-level Communities’ marketing operations, tools, and governance standards
• Identify opportunities to improve efficiency, personalization, and speed to market

What you will need:

• 8–12 years in B2B campaign marketing, demand generation, or integrated marketing, preferably in a subscription, insights, or services-based business
• Experience marketing to senior executive audiences (C-suite strongly preferred)
• Proven success leading high-performing marketing teams and delivering measurable business results
• Experience operating within a global, matrixed organization
• Strong strategic mindset with the ability to connect research insights to marketing execution
• Deep expertise in audience segmentation, persona development, and lifecycle marketing
• Data-driven with strong analytical and performance management skills
• Exceptional stakeholder management and ability to influence across functions
• Comfortable operating at both strategic and tactical levels
• Strong communication skills with the ability to articulate impact to senior leaders

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120,000 USD - 167,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:111192

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