Senior Ads Measurement Lead - App Dev

This role must be based out of one of our office hubs: New York, Los Angeles, San Francisco, or Chicago

Reddit is looking for a Measurement Lead to help our Mobile App advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform. 

Responsibilities:

• Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
• Leverage measurement results to drive business growth for our App-focused clients  - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.  
• Co-develop Reddit best practices - work and consult across a breadth of clients and measurement types including mobile measurement attribution, brand lift, conversion/sales lift, multi-touch attribution and media mix modeling 
• Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
• Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.

Qualifications: 

• • 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
  • Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
  • Knowledge of North America Measurement solutions and norms. 
  • A knowledge of experimentation and familiarity with the underlying statistical methods 
  • A strong background in the execution, analysis, and presentation of quantitative advertising research. 
  • Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
  • Experience working at scale, managing multiple projects and clients simultaneously
  • Preferred experience: Working with App-focused businesses and Mobile Measurement Partners (MMPs)
  • A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
  • Exceptional written and oral communication skills – you’re articulate and engaging

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Sup