VP, Global Head of DTC

Confirmed live in the last 24 hours

Harry's

New York, NY

On-site

Posted November 11, 2025

Job Description

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

About the Team

The Global Digital Commerce organization is responsible for shaping the vision, growth, and execution of all digital businesses across Harry’s, Flamingo, Mando, and Lume. We design and deliver digital experiences that connect our customers to our products, while building the infrastructure that supports long-term omnichannel success.

Our team operates at the intersection of brand, customer, innovation, and technology. DTC is the heartbeat of our business - where we launch, learn, and build communities. Where we drive product innovation and interface directly with our customers, learning from their experiences to continually build and connect the brand. We’re accountable for the overall end-to-end customer experience.From marketing to site experience/checkout, to distribution and customer service, and wrapping all those analytics/insights together to bring lessons back into the overall Brand strategy. Ultimately, the team owns the P&L across multiple direct-to-consumer businesses, ensuring each brand thrives digitally while sharing best practices, platforms, and capabilities across the portfolio. Together, we bring innovation, consistency, and scale to Mammoth Care’s digital ecosystem—while keeping the customer at the center.

About the Role

We’re looking for a seasoned ecommerce/DTC executive to serve as VP, Head of Global DTC, overseeing our flagship brands: Harry’s, Flamingo, Mando, and Lume. This leader will set the strategy for DTC businesses across all our sites globally, with the vast majority in the US, and ensure each brand’s digital experience reflects its unique identity and differential focus on each Brand’s customers while benefiting from shared enterprise capabilities. As the omnichannel landscape evolves amidst a rapidly changing environment, this leader will chart the future evolution of the role of DTC across each brand.

You will directly lead leaders (including the DTC heads for each brand) and inspire a global team spanning multiple teams (e.g. UX, marketing, engineering, supply chain/distro, and customer service). Furthermore, as a senior member of the company, you’ll be accountable for business results across all four brands, representing digital commerce at the highest levels of the organization.

What you will accomplish

Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent.