About the role
About the Team
At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.
As a Media Planning Professional, you will take end-to-end ownership of our media strategy, from initial campaign setup to post-mortem deep dives. You’ll be responsible for executing a best-in-class media mix across ATL (TV, Radio, OOH) and BTL channels, utilizing econometric modeling and sharp analytical skills to maximize ROI. Serving as the primary expert for media agencies and internal teams, you will manage production budgets, sponsorship communications, and daily content planning to ensure our brand remains at the forefront of local and global industry trends.
Aplyr's read
Trendyol Group is a dominant e-commerce force in Turkey, attracting diverse professionals from logistics to fintech, all driving innovation and growth.
What's promising
- •Trendyol is the largest e-commerce platform in Turkey, offering significant market influence and growth opportunities.
- •The company invests heavily in technology and innovation, enhancing its logistics and fintech capabilities.
- •Trendyol's expansion into fintech services offers new career paths for tech-savvy professionals.
What to watch
- •The competitive e-commerce market in Turkey poses challenges for maintaining market share.
- •Rapid expansion may lead to operational inefficiencies and increased pressure on logistics.
- •Dependence on the Turkish market could limit global growth potential and diversification.
Why Trendyol Group
- •Trendyol Express enhances delivery efficiency, setting it apart in logistics management.
- •The company's focus on fintech services diversifies its business model beyond traditional e-commerce.
- •Trendyol's strong local brand recognition in Turkey provides a competitive edge over international players.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Trendyol Group
Trendyol is a leading e-commerce platform in Turkey, offering a wide range of products including fashion, electronics, home goods, and more.
