Data Platform Marketing Manager - SELECT by DoiT

Location
Our Data Platform Marketing Manager - SELECT by DoiT, will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.

Who We Are
DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production. 

Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.

With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide. 

The Opportunity
The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy.

You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.

This role sits at the intersection of:

• Snowflake & Databricks optimization
• Data lake cost governance
• Performance and cost efficiency for enterprise data workloads

You are accountable for turning strategy into measurable revenue impact.

Read more about SELECT.

Responsibilities

1. Business Unit GTM Strategy & Centralization

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market

You are responsible for ensuring the business unit has focus, clarity, and a defined market story.

2. Integrated Campaign Strategy & Execution

Lead and direct cross-functional execution across:

Growth and Digital

• Paid search around Snowflake optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to data workload interest
• SDR campaign enablement and follow-up strategy

Content

• Data platform optimization guides
• Data lake cost efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings

Creative

• Campaign themes for data optimization
• Visual positioning aligned to enterprise data workloads

Develop and manage strategic campaign briefs that align messaging, audience, and economic value.

3. Data Workload Demand Generation

Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem:

• Data Platform digital campaigns
• Data platform optimization webinars
• Executive roundtables for data and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built