About the role
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Job Summary:
We are seeking a German speaking Digital Partner Marketing Manager (DPMM) as a partner-facing GTM leader responsible for translating Microsoft priorities into actionable, high-impact partner marketing execution. This role goes beyond campaign delivery. DPMMs act as strategic advisors and GTM orchestrators, enabling partners to build and execute scalable co-marketing plans that drive pipeline, opportunity creation, and measurable business outcomes. DPMMs operate within a global, data-driven operating model, leveraging structured frameworks, dashboards, and repeatable motions to deliver consistent impact across a portfolio of partners.
Key Responsibilities:
- Partner GTM Strategy & Planning
- Translate Microsoft solution plays and priorities into clear, executable partner GTM plans
- Define target audiences, value proposition, messaging and channel strategy
- Simplify complex partner strategies into focused, outcome-oriented plans
- Align closely with PMMs, PDMs and sales stakeholders on GTM priorities
- Campaign Activation & Execution
- Guide partners to launch and execute campaigns quickly using available assets and programs
- Support end-to-end campaign activation (planning → execution → optimization)
- Ensure alignment to Microsoft incentives, programs and Campaign-in-a-Box frameworks
- Drive repeatable execution models across the partner portfolio
- Pipeline & Performance Accountability
- Drive partner activity toward pipeline generation and opportunity creation
- Track performance across funnel metrics (leads, referrals, pipeline)
- Use dashboards and data insights to recommend next best actions
- Ensure campaign impact is measurable and tied to business outcomes
- Partner Relationship & Influence
- Act as a trusted advisor to partner marketing and leadership teams
- Build strong, ongoing relationships with a portfolio of partners (15-20)
- Influence partner priorities without authority, guiding focus toward highest-impact activities
- Lead partner meetings and workshops with confidence and clarity
- Data-Driven Decision Making
- Use performance data to prioritize partners, campaigns and investments
- Identify risks, gaps and opportunities early and drive course correction
- Translate insights into clear, actionable recommendations
- Ensure consistent use of tracking tools, reporting frameworks and governance processes &l
Aplyr's read
VML (Wunderman Thompson) is a global marketing agency excelling in digital strategy, attracting creative and tech-savvy professionals passionate about innovative advertising solutions.
What's promising
- •VML offers diverse roles in digital marketing and UX design, appealing to tech-savvy creatives.
- •The company invests in growth academies, fostering talent development in copywriting and art direction.
- •VML's global presence provides opportunities for international collaboration and career advancement.
What to watch
- •High competition for roles may limit opportunities for rapid advancement.
- •The fast-paced environment may lead to work-life balance challenges.
- •Limited public information about employee satisfaction and company culture.
Why VML (Wunderman Thompson)
- •VML emphasizes digital innovation, setting it apart in the traditional advertising space.
- •The company's growth academies highlight a commitment to nurturing emerging talent.
- •VML's global reach allows for diverse, cross-cultural project experiences.
Aplyr’s read is generated by AI from public sources. Was it useful?
About VML (Wunderman Thompson)
VML is a global marketing agency that specializes in digital marketing, advertising, and brand strategy.
