E-Business Manager, SEAA (12-Month Fixed Term)

Why this Mission? 

At CHANEL, we strive to create an environment where people can perform at their best, feel fulfilled, and confident in their work. As a privately-owned company, we deeply value humanity, uniqueness, and the opportunity for each individual to bring their full selves to work. 

Within this context, the SEAA Fragrance & Beauty (FBP) division seeks a Senior eBusiness professional for a 12-month maternity cover. This role is performance focused, with a key eye for elevating brand positioning & driving commercial achievement. You will champion CHANEL’s eBusiness vision in the region while actively monitoring and reporting on business performance, strategizing  AB Testing and merchandising campaigns,  and playing a pivotal part in enhancing the client experience.  

You will help to lead core eBusiness projects including the launch of new online channels, (eShops, eRetail & eTravel Retail), partnering with markets to provide insight and leadership based on your significant eBusiness experience. 

Impact You can create in this role:

Digital Campaign & eMerchandising 

• Drive and enhance digital campaign planning, ensuring global calendars are adapted for local relevance, in line with regional priorities. 

• Based on your experience, enrich business performance with best-in-class eMerchandising practices, including product recommendations, on-site search, menu/category optimization, and proposals to grow the online business. 

• Take an experienced eye to online client journeys from traffic to conversion, and constantly enrich the customer experience based on insights and intuition. 

Performance & Analytics 

• Independently utilize data and analytics to generate actionable business insights and drive continuous optimization. 

• Define and align key KPIs across client, brand, sales, and profitability dimensions with all stakeholders. 

• Identify gaps in data, recommend solutions and tools, and drive adoption of improved reporting frameworks.  

AB Testing & Personalization 

• Lead the regional AB testing program based on market needs and ensure rigorous documentation and reporting. 

• Collaborate with global and regional teams to embed testing and personalization into the client journey, leveraging cross-functional expertise (Tech, CRM, Marketing, Design). 

 Project Management & Collaboration 

• Lead projects related to campaigns and new initiatives (e.g., gift finder, try-before-you-commit). 

• Manage multiple projects simultaneously, ensuring all requests are recognized, prioritized, and delivered for optimal business impact. 

• Proactively propose and drive new ideas to enhance the client experience and brand equity. 

eBusiness Excellence 

• Bring an entrepreneurial mindset, considering evolving online behaviors and market trends. 

• Act as a key advocate for eBusiness, partnering with stakeholders to support the strategy of doubling .com revenue by 2028. 

You are energized by:

• Being a strategic voice in shaping the digital future of CHANEL’s Fragrance & Beauty division
• Partnering with passionate, diverse, and talented colleagues across the region
• Driving meaningful change and innovation in an inclusive, human-centric culture
• Growing personally, feeling empowered, and making a lasting impact

What you will bring: 

• At least 8 years’ experience in eBusiness, ideally with a luxury or premium fragrance/beauty brand. 

• Strong knowledge of performance marketing & media (highly desirable). 

• Strong expertise in Google Analytics (preferred). 

• Deep understanding of the balance between brand positioning and client experience for premium clientele. 

• Demonstrated ability to work in a matrixed, multicultural environment with diverse stakeholders. 

• Data-driven, analytical, and commercially focused. 

• Strategic thinker with an innovative approach to online business. 

• Comprehensive understanding of eCommerce & retail: e-merchandising, CRM, promotions, media, stock management, last mile delivery, invoicing, etc. 

• Excellent English communication skills, written and spoken. 

• Motivated, proactive, and results-driven; able to work independently with sound judgment. 

• Flexible, positive, and adaptable in a fast-paced setting. 

• Empathetic communicator, skilled at building strong relationships across APAC markets. 

• Strong project management and multitasking skills; able to manage ambiguity and competing priorities. 

 At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to Chanel.