Senior Digital Marketing Manager | Sage Home Loans

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

For the Sage Home Loans website click here. Curious how Sage Home Loans fits into Red Ventures? Click here. 

Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You’ll partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable growth in a fast-moving, regulated environment. 

What You’ll Do:

Paid Media & Digital Acquisition 

• Own strategy, execution, and optimization across paid search, paid social, display, and emerging digital media channels 

• Manage budget allocation, bidding strategy, audience targeting, creative testing, and pacing to maximize ROAS and CPL performance 

• Implement rigorous A/B testing across creative, landing pages, and audience segments to drive continuous improvement 

• Ensure all advertising aligns with mortgage regulatory standards and compliance requirements 

Search Strategy: SEO, AEO & GEO 

• Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO and GEO strategies 

• Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces 

• Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema implementation 

• Monitor rankings, share of voice, and AI search visibility using advanced analytics tools 

Web Experience & Conversion Optimization 

• Own the end-to-end digital conversion funnel from ad click to application start 

• Lead landing page strategy and optimization efforts to increase engagement, reduce drop-off, and improve qualified lead flow 

• Collaborate with UX, engineering, and analytics teams to test, iterate, and deploy site enhancements quickly 

• Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable lift 

Content Strategy & Management 

• Oversee digital content strategy to support demand generation, brand authority, and client education 

• Align editorial calendars with paid media, search priorities, and product initiatives 

• Ensure content reflects Sage’s client-first mindset and simplifies complex mortgage topics 

• Optimize content distribution across owned, earned, and paid channels 

Analytics, Reporting & Ownership 

• Establish clear KPIs across acquisition, engagement, and conversion 

• Build dashboards and present performance insights to senior stakeholders with actionable recommendations 

• Maintain accurate tagging, attribution, and CRM integrations across all digital properties 

• Continuously evaluate and refine martech stack to improve measurement and scalability 

Cross-Functional Leadership 

• Partner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goals