About the role

Aplyr's Quick Take

This role is about leading business development efforts for ABB's Grid Automation products in the APAC region. You'll be involved in product marketing strategy, sales support, and partner management, working closely with sales teams and channel partners to drive demand and customer satisfaction.

Good fit

Ideal candidates have several years of experience in business development or product marketing, particularly in the tech or industrial sectors. A collaborative working style and strong relationship-building skills are essential.

Worth noting

The role spans multiple locations in APAC, which may require flexibility in travel or remote work. The focus on both sales and marketing suggests a need for a versatile skill set, which could be challenging for those with a narrow background.

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

GPM Manager - Digital Products - SEVERINE RISO

Your Roles and Responsibilities

Location: Global, TBD

Defines, plans, and ensures implementation of product marketing strategies for product line Grid Automation, covering Intelligent Electronic Devices (IED), Software, and Standardized Solutions, to meet business objectives, in line with global product strategy. Supports sales organizations in driving sales and services for the assigned products over the markets of responsibility in Asia Pacific (APAC). Scouts and onboards new Channel Partners and defines partner business plans.

Creates, plans and ensures implementation of the local go-to–market product strategy for product line Grid Automation, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Coordinates and drives Product Marketing Specialists within the Grid Automation community, to promote, specify and homologate Grid Automation products.
Creates demand through technical promotion and opportunity identification, providing solutions and value base selling.
Evaluates market opportunities and proposes appropriate activities in line with Business Line Grid Components strategy.
Scouts and onboards new Channel Partners, by promoting the Grid Automation Channel Partner Program and portfolio and defining partnership business plans.
Bridges the value chain between the Division Marketing & Sales and Factory Marketing & Sales, and acts on improving processes, focusing on customer satisfaction.
Focuses on achievement of total demand orders (ABB and 3rd Party), growth margin %, net price variance, Net Promoter Score (NPS) and requested on-time delivery of assigned products.
Develops and implements annual marketing plan in conjunction with the Distribution Solutions Division and Grid Components Business Line plans (Game plans).
Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
Support Business Line market pricing policy for product line Grid Automation.
Guides and coordinates the activities of Product Marketing Specialists, within the Grid Automation community to implement product support and product training to ensure high customer satisfaction in cooperation with global Division Marketing and Sales functions.

Qualifications for the role

University degree in Electrical/Electronic/Automation/Software Engineering.
5+ years’ experience, product marketing or product management in multi-cultural environment.
Experience with Grid Automation, Substation Automation and/or Protection Relays.
Knowledge of the Utility segment, both TSO and DSO.
Experience with multi-channel go to market, including channel partners.
Capability to work in an international environment with collaborative attitude.
Global mindset, intercultural sensitivity, and excellent communication skills
Business Strategy.
Budget & Performance Targets.
Customer Experience Success.
Digital Marketing.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Aplyr's read

ABB blends cutting-edge robotics and automation with a commitment to sustainability, attracting tech-driven professionals eager to shape the future of industry.
Synthesized from recent postings & public sources

What's promising

•ABB is a leader in industrial automation, offering robust career growth in a future-focused sector.
•The company's commitment to sustainability aligns with global environmental priorities, appealing to eco-conscious professionals.
•ABB's diverse roles, from engineering to legal services, provide varied career paths.

What to watch

•The complexity of ABB's global operations may lead to bureaucratic challenges.
•Frequent restructuring can create uncertainty about job stability.
•Limited public information about work-life balance at ABB.

Why ABB

•ABB's integration of robotics with electrification is a key differentiator in industrial innovation.
•The company's global presence offers international career opportunities and exposure.
•ABB's focus on sustainable solutions differentiates it from traditional industrial firms.

Aplyr’s read is generated by AI from public sources. Was it useful?

About ABB

ABB

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ABB is a global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. The company operates in robotics, automation, and electrification.