Business Finance(Lead Generation) Specialist

Confirmed live in the last 24 hours

Tide

India, Delhi NCR

Remote

Posted April 13, 2026

Job Description

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

Tide is available for UK, Indian, German and French SMEs
Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly
Over $300 million raised in funding
Over 2,500 Tideans globally - we’re diversity champions!
We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM

Funding Options joined the Tide family in early 2023 to lead their Partner Credit Services offering. Through their panel of 100 leading lender partners, Funding Options supports UK SMEs to get the right finance in place so they can trade, plan and grow with confidence. Through their multi award-winning platform, Funding Cloud, they can effectively match customers to the right lender and finance product that best suits their needs in minutes with funding decisions in as little as 20 seconds, giving every customer a 5 Star experience whether successful or not, through our sheer professionalism and outstanding standard of customer service.

We’re looking for

A Lead Generation Specialist to support our Sales Team by identifying, qualifying, and nurturing potential SME customers who could benefit from commercial finance solutions. You will be the first point of contact for many of our customers, playing a crucial role in understanding their business needs and setting them up for success with our Business Finance Specialists.

Some of the things you’ll be doing:

Identifying and qualifying high-potential SME leads across inbound and outbound channels
Engaging prospective customers via calls, emails, and digital platforms to understand their finance needs
Conducting initial discovery conversations to assess eligibility and fit for funding products
Maintaining accurate and detailed records of customer interactions in Salesforce
Working closely with Sr Business Finance Specialists to hand off qualified leads
Contributing to improving outreach strategies and conversion processes
Keeping up to date with market trends, products, and lending partners
Sharing insights, lead quality feedback, and trends with sales and marketing teams

What makes you a great fit:

1–3 years of experience in a lead generation, telemarketing, inside sales, or B2B sales support
Exposure to financial services, fintech, or SME lending is a strong plus
Strong communication and interpersonal skills
Ability to manage multiple priorities and meet lead qualification targets
A proactive and self-starting attitude, with a focus on delivering value
Experience with CRM systems like Salesforce is desirable
Passion for helping small businesses grow