Director of Revenue Operations, Consumer

About the role

Ethos is looking for a strategic, execution-oriented leader to serve as Director of Consumer Revenue Operations. In this role, you will own the operational backbone of our B2C go-to-market teams — setting the strategic direction for how we instrument, optimize, and scale our revenue engine. You will lead a team of RevOps professionals, partner directly with Sales, CX, Product, and Finance leadership, and be accountable for the systems, data, and processes that drive revenue growth and operational excellence across the consumer business.

This is a high-leverage role for a leader who can operate at both the strategic and tactical level — equally comfortable presenting to executives, architecting Salesforce workflows, and rolling up their sleeves to diagnose a funnel problem.

Duties and Responsibilities:

Strategy & Leadership

• Define and execute the multi-year RevOps roadmap for the Consumer GTM organization, aligned to company OKRs and revenue targets
• Build, lead, and develop a team of RevOps analysts and Salesforce administrators; set team goals, manage performance, and create growth paths
• Serve as a key strategic partner to Consumer Sales and CX leadership, providing the data and operational infrastructure needed to make confident, high-velocity decisions
• Represent RevOps in cross-functional leadership forums; influence product roadmap and business operations priorities

Systems & Process Ownership

• Own end-to-end administration and strategic configuration of Salesforce and the broader sales technology stack (telephony, dialer, enablement tools, etc.)
• Design and implement scalable standard operating procedures across Revenue Operations functions; drive adoption and compliance across the GTM org
• Partner with Engineering and Product to scope, prioritize, and deliver automation and process improvements that increase Sales and CX productivity

Analytics & Insights

• Build and maintain the data infrastructure and reporting layer that powers executive-level visibility into sales performance, funnel health, and operational KPIs
• Translate complex data into clear, actionable insights for senior stakeholders; surface risks and opportunities proactively — not reactively
• Establish data quality standards and governance practices across all revenue systems

Growth & Scalability

• Lead end-to-end strategic initiatives aligned with quarterly revenue goals; drive projects from scoping through implementation and measurement
• Evaluate, pilot, and integrate new sales and CX enablement technologies; build the business case and lead rollouts
• Identify structural gaps in our tools and operations before they become constraints on growth

Qualifications and Skills: 

Experience

• 8+ years of overall experience in Revenue Operations, Sales Operations, Strategy, or a related field — with a track record of increasing scope and ownership
• 4+ years leading or significantly influencing a B2C or D2C revenue function
• 3+ years of people management experience, including developing analysts and senior individual contributors
• Prior experience in a high-growth, ambiguous startup or scale-up environment

Technical

• Proven track record of building and implementing complex business requirements acros