Director, Marketing Operations

Job Description:

WorldStrides is seeking a Director, Marketing Operations to build and lead the infrastructure, data & analytics powering our modern marketing engine. 

This role sits at the intersection of marketing, data, and revenue operations, responsible for the strategy, governance, and optimization of the marketing technology stack. The Director will ensure our systems, data, and processes enable scalable lead generation, lifecycle marketing, and measurable revenue impact. 

The ideal candidate combines technical fluency, operational rigor, and strategic thinking to turn marketing systems into a competitive advantage. 

Responsibilities:

Marketing Technology Strategy 

• Own the vision, architecture, and roadmap for the marketing technology ecosystem. 

• Evaluate and optimize the current Martech stack to ensure tools support growth and scalability. 

• Partner with Marketing, Sales, Product, and IT to ensure systems integration and operational alignment. 

Marketing Operations & Automation 

• Lead the implementation and optimization of marketing automation, lead management, and campaign infrastructure. 

• Build scalable workflows that support demand generation, nurturing, and lifecycle marketing. 

• Develop frameworks for campaign measurement, attribution, and pipeline reporting. 

Data Governance & Quality 

• Partner with Data to establish data governance standards across marketing systems. 

• Ensure data accuracy, cleanliness, and consistency across CRM, marketing automation, and analytics platforms. 

• Implement processes for lead scoring, segmentation, and enrichment in the CRM 

Revenue & Funnel Analytics 

• Build dashboards that provide end-to-end visibility into the marketing funnel. 

• Partner with Sales and Finance to define shared definitions for MQLs, SQLs, pipeline attribution, and revenue reporting. 

• Identify performance insights and optimization opportunities across channels. 

Systems Integration 

• Oversee integrations between marketing tools and core systems including CRM, analytics platforms, and web properties. 

• Work with engineering and IT to ensure data flows reliably between platforms. 

• Familiarity and knowledge of Hubspot, Sitecore , MSFT Dynamics, and Salesforce  

• Ability to create Dashboards using Power BI 

Governance & Process 

• Define best practices for campaign execution, tracking, and reporting. 

• Create documentation and operational playbooks for marketing teams.