Director, Growth Marketing NA

Job Context

The North America Director of Growth Marketing is the single-threaded owner of regional growth outcomes, accountable for end-to-end strategy, budget, and delivery of MQLs, pipeline, and efficient growth across assigned business units. This is a general manager–style leadership role that partners closely with Sales, Product, Finance, and shared services to drive scalable, high-performing growth.

What You’ll Do

• Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.

• Act as the primary growth marketing leader for the region in leadership and executive forums.

• Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities.

• Manage and allocate regional growth budgets across paid media, events (field/virtual/partner-led), and partner marketing.

• Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC.

• Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth.

• Own regional event calendar and performance outcomes; drive execution excellence across programs.

• Sponsor and lead regional partner GTM strategy, including partner summits and partner-sourced pipeline targets.

• Oversee partner marketing handoffs and execution in partnership with shared services, including transition periods.

• Partner with Sales on targeting, conversion, forecasting, and performance reviews; drive accountable operating cadence.

• Collaborate with Product and Lifecycle teams to support PLG motions and improve funnel performance.

• Lead and develop the regional growth pod (e.g., Demand Gen, Field, Partner), managing managers and/or senior ICs.

• Set priorities for shared services (Web/SEO, Growth Programs, Analytics) to drive incremental growth leverage.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Bring

• Substantial experience owning regional growth outcomes (MQLs, pipeline, revenue contribution, efficiency) with measurable results

• Strong capability in growth strategy, planning, and budget ownership, including investment optimisation and trade-offs

• Deep channel leadership across paid media, events, and partner marketing, with an outcomes-first mindset

• Strong analytical and financial acumen (ROI, ROAS, CAC, LTV:CAC, funnel conversion, forecast accuracy)

• Demonstrated ability to lead cross-functional execution with Sales, Product, Finance, and shared services

• Experience supporting PLG and sales-assisted motions; strong understanding of ICP/GTM alignment

• Strong operational rigour: cadence, prioritisation, performance reviews, and scalable execution practices

• People leadership experience managing managers and/or senior ICs; ability to build high-performing teams

• Executive presence and clear communication; comfortable representing the region in senior forums

• Degree in Marketing, Business, or related field (or equivalent experience)

What We Can Offer You

• Responsible Time Off

• Comprehensive medical, dental, vision package with 100% employer paid options

• Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.

• Wellness Challenge App, Diabetes Prevention App, and Health Hub App

• 401k/Retirement Plan with 6% employer match

• Generous Parental Leave Program

• Paid Volunteer Leave Days

• Public Holiday Exchange Scheme

• Talent Referral Program – get rewarded for referring a friend to join our team!

• Diverse training & internal networking opportunities across all of our product lines

• Opportunities for career progression and development

• Service recognition awards

• Click here to find out more about working at Simpro Group!

Our Core Values

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

If you'd like to join a fun and progressive organization, where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role.