About the role

Aplyr's Quick Take

This role is about managing paid social media campaigns from planning to execution and reporting. It's an individual contributor position focused on optimizing ad performance across platforms like Meta and TikTok, while collaborating with various teams to align strategies with client goals.

Good fit

Ideal candidates are recent graduates or those with up to two years of experience in digital marketing, particularly in social media advertising. A collaborative mindset and a knack for data-driven decision-making will help you thrive.

Worth noting

The position is part of a multicultural team working with global clients, which could be a unique opportunity for exposure to diverse markets. However, the role requires a strong understanding of social media analytics, which may be challenging for those without prior experience.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Title: Executive Buying

Job Description:

As a Paid Social Manager, you will oversee the end-to-end planning, execution, optimization, and reporting of social media advertising campaigns across platforms such as Meta Ads Manager and TikTok Ads Manager. You will leverage social listening tools and platform analytics to generate actionable insights and monitor key performance indicators, ensuring campaigns achieve objectives in engagement, conversion rates, and community sentiment. Collaborating closely with planning teams, internal stakeholders, and clients, you will align social strategies with broader business goals, develop innovative solutions to improve audience segmentation and creative performance, and drive measurable ROI, maximizing the impact of digital advertising investments.

Key Responsibilities:

As part of the Unilever Trading Team (ULTRA), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Executive Social who will:

Make Strategies and Planning
Execution and Optimization for Paid campaigns across social media platforms
Create Performance reports & review deck for clients
Understand the projects and clients requirements & deliver accordingly

Coordinate with cross functions to deploy campaigns

Requirements :

Graduation or Post Graduation Degree in Any stream
0-2 years of Experience of running paid social campaigns
In-depth knowledge of social platforms (TikTok, Facebook,etc.)
Have handled large campaign setup loads (Ideal)
Excellent communication and interpersonal skills
Proficiency in MS-Office
Should be able to Multi task and handle multiple campaigns at one time
Hand on experience in social media advertising and ad creation & optimization
Active interest in digital, Paid media, planning, strategizing, web analytics and other aspects of performance marketing.

Key Performance Indicators (KPIs):

100% OTIF Delivery across all campaigns
0 overspend/underspends
Actionable insights delivered across campaigns

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Skills & Tags

go rust ai data analytics marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP Media (GroupM)

WPP Media (GroupM)

wpp.com

View company

WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.