About the role
Skello in a nutshell
At Skello, we build the go-to HR solution for planning and managing frontline teams.
In Europe, frontline teams make up 50% of the workforce, but only 20% of digital solutions are truly designed for them.
Skello was created to fill this gap: A collaborative and intuitive platform that simplifies the day-to-day for managers and employees, by optimising and automating the tasks that make all the difference.
We put frontline teams at the heart of everything we do. With intelligent tools like our Skello Assistant and smart planner, we address their unique needs directly.
Our ambition is simple: to become the go-to HR solution for every frontline team in Europe.
Skello key figures
• 7 Key Sectors
• 25,000 businesses currently trust Skello.
• 600,000 employees use Skello daily.
• Over 400 colleagues make up the Skello team.
• 3 European hubs : Paris, Lille, and Barcelona.
Our culture
We know that reaching our mission, means living by strong values every single day.
Set the bar higher everyday
Have each other’s back
Imagine tomorrow, start today
Focus on customers first
Take work seriously, not ourselves
What you'll do
- Design and execute Skello’s inbound strategy across all markets (France, Spain, Italy, Belgium, Luxembourg, Switzerland).
- Build a scalable acquisition system combining SEO, content, automation, and conversion optimization.
- Leverage AI and LLMs (yes, deeply, not just for prompts) to multiply content output, speed, and personalization.
- Use tools like HubSpot, Notion, and Looker to operate at a new level of productivity.
- Lead a data-driven content strategy: reports, landing pages, videos, calculators, and experiments.
- Define and own your KPIs: MQLs, SQLs, MRR, CPL, and make them grow, fast.
- Collaborate closely with Growth, Product Marketing, Sales, and Design to ensure alignment from awareness to revenue.
Who are we looking for
- 3–7 years of experience in inbound marketing and growth, ideally in a B2B SaaS or scale-up environment.
- Proven expertise in SEO, lead generation, nurturing, and marketing automation (HubSpot mastery expected).
- Strong analytical mindset with a deep understanding of conversion funnels and attribution.
- A creative yet ROI-driven marketer who knows how to balance storytelling and performance.
- You use AI deeply in your work, not as a toy, but as a productivity lever.
- You know and use tools to structure, scale, and optimize workflows.
- You thrive in fast-paced, high-expectation environments where ownership and initiative are key.
- Fluent in French and in English (Italian or Spanish is a plus).
- If you haven’t integrated LLMs into your marketing practice, or if you don’t know what Lovable is, this role is not for you.
What does this role bring to you
- A central position in Skello’s European growth strategy.
- The opportunity to lead one of the most strategic growth pillars of the company.
- Access to a strong brand, great data, and cross-functional collaboration.
- Real autonomy, high standards, and tangible impact.
Aplyr's read
Skello is transforming workforce management with its innovative platform, attracting talent in tech, sales, and strategy to streamline employee scheduling for businesses.
What's promising
- •Skello's platform simplifies complex scheduling, enhancing operational efficiency for businesses.
- •The company is expanding rapidly, offering diverse roles across tech, sales, and management.
- •Skello's focus on HR tech positions it well in a growing industry.
What to watch
- •High competition in HR tech could challenge Skello's market position.
- •Rapid expansion may strain resources and affect company culture.
- •Limited public information about long-term financial stability.
Why Skello
- •Skello offers a specialized platform tailored for workforce management.
- •The company emphasizes innovation in employee scheduling solutions.
- •Skello's diverse hiring indicates a commitment to multidisciplinary growth.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Skello
Skello is a workforce management platform designed to help businesses streamline their scheduling and employee management processes.
