CRM Specialist
Confirmed live in the last 24 hours
VML (Wunderman Thompson)
Job Description
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
- Diseñar y liderar la estrategia de CRM alineada con los objetivos del proyecto.
- Gestionar y optimizar journeys de clientes, flujos automatizados y campañas de relacionamiento.
- Segmentar audiencias y definir reglas de contacto basadas en comportamiento y data.
- Analizar resultados de campañas y proponer optimizaciones continuas.
- Coordinar la implementación de CRM con equipos de tecnología, data y marketing.
- Asegurar la correcta integración de plataformas CRM con otros sistemas y canales.
- Definir KPIs, dashboards y reportes de desempeño.
- Velar por el uso adecuado de la data y el cumplimiento de buenas prácticas
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