About the role

About Groww:

We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.

Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat.

Our Vision

Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.

Our Values

Our culture enables us to be what we are — India’s fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves.

The values that form our foundation are:

Radical customer centricity
Ownership-driven culture
Keeping everything simple
Long-term thinking
Complete transparency

About the Role

We’re looking for a copy intern who’s curious about finance, words, people, and how simple language can make intimidating topics feel easy. This role is for someone who wants to learn by doing, writing copy that goes out to millions of users. You’ll work closely with designers, marketers, and product teams to bring ideas to life across campaigns, in-app experiences, and everyday user communication. If you enjoy playing with words, thinking from a user’s point of view, and believe that great copy is clear, warm, and intentional, you’ll feel right at home.

Responsibilities

Work closely with designers and copywriters to craft clear, simple, and engaging copy across campaigns, in-app events, and brand communications.
Write short-form copy like headlines, subheads, CTAs, captions, and microcopy that feels friendly and easy to understand
Help simplify financial ideas using everyday language, without making them feel boring or overwhelming
Explore different tones and formats while staying aligned with Groww’s brand voice
Learn how copy works alongside visuals, layouts, and user journeys to create meaningful experiences

Required Qualifications

Currently pursuing or recently graduated in English, Mass Communication, Marketing, or a related field
Strong interest in writing both long & short form formats and storytelling (college work, personal projects, blogs, or social content all count)
Ability to write clearly and concisely, especially short, punchy copy
Basic understanding of branding and tone of voice
Comfortable collaborating with designers and other team members
Interest in finance, fintech, or personal money concepts is a plus (but not mandatory)

What you’ll gain

Hands-on experience writing user-facing copy with guidance from experienced writers and designers. You’ll learn how ideas move from brief to final execution, understand how copy impacts user behaviour, and build a strong foundation in brand & product communication.

Duration: 6 months
Location: on-site

Skills & Tags

go rust ai product design marketing

Aplyr's read

Groww is revolutionizing retail investment in India with its intuitive platform, attracting tech-savvy professionals passionate about finance and innovation.
Synthesized from recent postings & public sources

What's promising

•User-friendly platform simplifies investment for retail investors.
•Strong growth in India's burgeoning fintech sector.
•Diverse role opportunities in content, growth, and research.

What to watch

•Highly competitive fintech market with numerous players.
•Regulatory changes in financial markets can impact operations.
•Dependence on technology requires constant innovation and updates.

Why Groww

•Focus on simplifying investment for first-time users.
•Offers a comprehensive range of financial products on one platform.
•Emphasizes educational content to empower investors.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Groww

Groww

groww.in

View company

Groww is an Indian investment platform that allows users to invest in mutual funds, stocks, and other financial products through a user-friendly mobile app and website. The company aims to simplify the investment process for retail investors and has significantly impacted the way individuals manage their finances in India.