Influencer Manager

Role:  Influencer Manager 

Location:  London, Hybrid 3 days per week   

About the role: 

You'll be the person who connects a global beauty brand with the creators who bring its brand to life in the most authentic, relatable way across social. This is a multi-faceted role that blends influencer strategy, relationship management, creative thinking, and project management. You'll develop and manage the creator community end to end, shaping how the brand partners with influencers and content creators to drive reach, engagement, and genuine advocacy. 

This brand's relationship with creators is different from most beauty brands. The people who represent us need to genuinely reflect the diversity, honesty, and purpose the brand stands for. We're looking for someone who understands that influencer marketing isn't about reach alone. It's about finding and partnering with creators whose audiences trust them, whose content feels real, and whose values align with our commitment to inclusive beauty and self-esteem. 

Success means a thriving, well-managed creator community that delivers consistent, high-quality content, a programme that scales across markets, and influencer partnerships that feel as authentic to audiences as they do to the creators themselves. 

 

What you will be doing: 

Creator Identification and Recruitment 

• Identify, contact, and recruit creators on an ongoing basis, building a diverse community of influencers who authentically represent brand values and resonate with target audiences across platforms 

• Evaluate potential creator partners based on audience relevance, content quality, engagement authenticity, brand alignment, and representation of diverse beauty 

• Maintain and manage a structured creator database, tracking tiers, content output, performance, and relationship status 

Community Management and Engagement 

• Develop and manage creator engagement programme, building genuine, long-term relationships with influencers rather than transactional, campaign-by-campaign partnerships 

• Manage ongoing communication and dialogue with the creator community, ensuring creators feel valued, informed, and connected to brand purpose 

• Create and distribute regular community communications, such as newsletters, updates, and exclusive content 

• Organise and support creator events, focus groups, and community moments that deepen relationships and generate insight 

• Ideate and produce creative product mailers and gifting activations that surprise and engage creators in ways that feel personal and on-brand 

Campaign and Content Activation 

• Brief and manage creators for campaign activations, always-on content, product launches, and cultural moments, ensuring deliverables are on time, on brand, and aligned with platform best practices 

• Develop creative briefs for influencer content that give creators clear direction while leaving room for authentic, platform-native expression 

• Coordinate with the creative and social teams to ensure influencer content is integrated into broader content calendars and campaign plans 

• Track and record all creator content, ensuring proper usage rights, approvals, and compliance with advertising and disclosure regulations 

Performance and Reporting 

• Report on influencer campaign performance, community growth, engagement metrics, and programme impact, using data to refine strategy and demonstrate value 

• Monitor creator content quality and audience response, identifying what's working and feeding learnings back into briefs and strategy 

• Track programme operations including newsletter engagement, event participation, and community health metrics 

Programme Development and Scaling 

• Shape and refine the creator programme's processes, tools, and ways of working, building a model that is efficient, scalable, and replicable 

• Support the expansion of the creator programme into additional markets, adapting the approach for different regions, platforms, and audiences 

• Contribute to the wider studio's influencer strategy, sharing best practices and insights that raise the standard across th