About the role

Aplyr's Quick Take

This role is about managing and optimizing lifecycle marketing strategies to boost user engagement and retention at Public.com. You'll be hands-on with tools like Braze, analyzing data to refine messaging and improve conversion rates. It's an individual contributor position that requires collaboration with various teams.

Good fit

Ideal candidates have 4+ years in lifecycle marketing, are comfortable with technical aspects like HTML and Braze, and possess strong analytical skills. A proactive, data-driven approach and good communication skills will help you thrive here.

Worth noting

The role requires being onsite at least four days a week in NYC, which may not suit remote work seekers. The emphasis on both creative and technical skills is notable, as is the expectation to stay ahead of industry trends.

About Us:

Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it’s raised over $400M from investors like Accel and Tiger Global.

About the Role:

We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.

This role is based in NYC and will be onsite at least 4 day / week.

Key Responsibilities:

Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption.
Own the strategy, messaging, and technical success of all onboarding-related user messaging.
Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership.
Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance.
Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities
Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV.
Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.

What We’re Looking For:

4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail
Expertise in lifecycle marketing tools, preferably Braze
Comfortable writing HTML, CSS, and Liquid or similar templating language

SQL, JSON, and webhook expertise a bonus

Excellent writing skills and deep knowledge of email design best practices
Experience running successful A/B tests optimizing new user conversion.
Strong understanding of attribution models, incrementality testing, and marketing analytics.
Proven ability to optimize funnel conversion, retention, user engagement, and LTV
Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.).
Strong analytical skills, comfortable making data-driven decisions.
A proactive and entrepreneurial mindset, with a passion for testing and learning.
Strong preference for candidates with experience in fintech.

Benefits:

Competitive salary and equity
Comprehensive health, dental, and vision plans
Generous PTO and parental leave policy
401(k) plan with company match
Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $140K-$170K based on skills and experience.

Skills & Tags

rust ai ios data analytics product design marketing

Aplyr's read

Public.com merges social networking with investing, fostering a community-driven approach to finance. Ideal for those passionate about democratizing investment access.
Synthesized from recent postings & public sources

What's promising

•Public.com offers a unique blend of social networking and investing, attracting a diverse user base.
•The platform's focus on community engagement enhances user experience and investment education.
•Recent hiring in marketing and support suggests growth and commitment to user satisfaction.

What to watch

•Intense competition from established financial platforms poses a significant challenge.
•Reliance on community engagement may limit appeal to traditional investors.
•Sustaining user growth while ensuring platform security is a critical concern.

Why Public.com

•Public.com integrates social features directly into the investing process, unlike traditional brokers.
•The platform emphasizes transparency by removing payment for order flow.
•Public's community-driven model encourages user interaction and shared learning.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Public.com

Public.com

public.com

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Public is a social investing platform that allows users to invest in stocks and ETFs while engaging with a community of investors. By combining social networking with investing, Public aims to democratize finance and make investing accessible to everyone.