Manager, Channel Marketing Air Conditioning Technologies

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.  At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

Be with the Industry Innovation Leader

We are currently seeking a  Manager, Channel Marketing to join our Air Conditioning Technologies Team!
 

The  Manager, Channel Marketing leads the strategy and execution of partner-facing marketing programs that drive sell-in, sell-through, and loyalty across distributors, manufacturer reps, contractors, and strategic accounts. This role owns channel program design (MDF/co-op, promotions, SPIFFs, rebates), through-channel demand generation, and partner enablement to accelerate growth for residential and/or commercial HVAC portfolios. The lead partners closely with Sales, Product Management, Marketing Operations, and Training to plan and launch programs that increase brand preference, capture share at the counter and jobsite, and deliver measurable pipeline and revenue.

 Essential Duties and Responsibilities include the following:

Channel Strategy & Partner Growth

• Build the annual channel marketing plan aligned to revenue targets, product roadmaps, and regional priorities.
• Develop joint business plans with priority distributors and rep agencies; set goals, KPIs, and co-funded initiatives.
• Segment partners (tiering) and define benefits, incentives, and requirements to drive performance and loyalty.

Program Design: MDF/Co‑op, Promotions & Incentives

• Own MDF/co-op strategy, policy, claims, and budget governance; improve utilization and ROI.
• Design seasonal promotions, SPIFFs, rebates, and bundle offers for NPI and base business; ensure compliance.
• Coordinate with Finance and Legal on eligibility rules, claims auditing, and tax/regulatory considerations.

Through‑Channel Demand Generation (TCMA)

• Launch through-channel campaigns (email, paid/local digital, social, search, events) that partners can easily activate.
• Manage partner portal/PRM and TCMA platforms (content syndication, ad funds, campaign-in-a-box).
• Deliver localizable assets: counter flyers, landing pages, sell sheets, spec sheets, case studies, videos, and playbooks.

Partner Enablement & Training

• Drive contractor and distributor enablement: certification programs, webinars, and counter training with Sales/Training.
• Equip partners with sales tools (selectors, calculators, configurators) to speed quoting and close rates.
• Aligning with Service and Tech Support to ensure post-sale experience reinforces brand loyalty.

Events, Trade Shows & Local Activation

• Plan regional events (Utility/energy c