About the role

We are Trader, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.

AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.

As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.

Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail.

As a Content Marketing and SEO Manager, you will be responsible for the conception, execution, and optimization of content-led SEO initiatives across our digital platforms AutoTrader.ca and AutoHebdo.net. With a strong focus on customer-centric, high-quality content, you will support the overall SEO strategy and collaborate closely with cross-functional partners to drive organic traffic growth, engagement, and conversions.

This is a full-time, permanent role operating in a hybrid working model.

Location and Work Model

This role is based in Canada with hybrid work options from one of our offices:

Head Office: 405 The West Mall, Suite 110, Etobicoke, ON M9C 5J1
Toronto Office: 20 Queen Street West, 28th Floor, Toronto, ON M5H 3R3

What you'll do

Own the creation, updating, and quality assurance of automotive advice content and SEO-focused product pages by developing a deep understanding of customer needs, search intent, and user journeys

Brief, manage, and collaborate with external content agencies and freelance partners to ensure timely delivery of high-quality, SEO-optimized content aligned with quality standards

Apply a data-driven approach to topic research, content ideation, and optimization to improve engagement and performance

Leverage AI-driven content creation and optimization techniques to improve discoverability and visibility across LLMs and AI-powered platforms, ensuring content is structured, authoritative, and aligned with emerging search and AI consumption patterns

Identify SEO/AI opportunities and conduct research for new and existing content using advanced software such as Semrush, SISTRIX, Ahrefs, Ryte, and similar platforms

Collaborate with international stakeholders within the AutoScout24 Group to align content initiatives across markets

Monitor trends in automotive, mobility, and car-related topics and translate insights into relevant, high-impact content

Actively contribute to and collaborate within a global content and SEO network, sharing learnings, standards, and best practices across international markets

What you'll need

Minimum 3 years of relevant professional experience in SEO, content marketing, or an online editorial environment, with exposure to AI-driven content or optimization tools considered an asset

Bachelor's degree in Marketing, Business, Journalism, Computer Science, or a related field, or equivalent practical experience

Strong knowledge of current SEO/AEO best practices and content optimization methodologies

Experience with SEO/AEO and web analytics tools such as Screaming Frog, SISTRIX, Google Analytics, or comparable platforms

Familiarity with HTML and modern content management systems

Excellent written and verbal communication skills

Strong analytical mindset with attention to detail

High motivation to learn and adapt in a fast-paced digital environment

Skills & Tags
node go ai mobile data analytics product marketing

Aplyr's read

AutoTrader.ca is a leading online automotive marketplace in Canada, attracting tech-savvy professionals and sales experts focused on digital innovation and customer engagement.
Synthesized from recent postings & public sources

What's promising

•Strong market position as Canada's premier online automotive marketplace.
•Emphasis on digital innovation with roles in data science and software engineering.
•Opportunities for bilingual professionals, reflecting a commitment to diverse markets.

What to watch

•Limited public information about workplace culture and employee satisfaction.
•Potential instability with contract-based roles like Engineering Manager.
•Competitive industry may demand high adaptability and continuous skill development.

Why AutoTrader.ca

•Focus on integrating AI with roles like Matador AI Account Executive.
•Bilingual roles highlight commitment to serving both English and French markets.
•Diverse roles from digital marketing to advanced data science show breadth of operations.

Aplyr’s read is generated by AI from public sources. Was it useful?