About the role

Aplyr's Quick Take

This role is about leading sales growth for ZURU's FMCG brands in the Benelux and Nordic regions. You'll be responsible for driving commercial strategies, securing distribution, and collaborating with various teams to improve market presence and profitability. It's a senior individual contributor position focused on strategic partnerships and market execution.

Good fit

Ideal candidates have extensive experience in sales within the FMCG sector, particularly in the Benelux and Nordic markets. A proactive, entrepreneurial mindset and strong relationship-building skills are essential for success in this role.

Worth noting

The position emphasizes both short-term gains and long-term strategic partnerships, which may appeal to those who enjoy a mix of immediate results and future planning. The remote work option could be a plus for candidates seeking flexibility.

Lead Commercial Growth in Benelux & Nordics - Baby, Beauty & Pet

Explore our Global FMCG Brand Portfolio: ZURU Edge Brands

About ZURU

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern FMCG brands for today’s consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world’s largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our FMCG portfolio features MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

For more information, visit www.zuru.com.

Position Impact

Short-Term Impact

You will accelerate growth across Benelux and Nordic markets by driving the regional commercial strategy, securing distribution gains and ensuring ZURU consistently captures or over-indexes its share of shelf versus competitors. Through close collaboration with commercial, marketing and supply teams, you will uplift availability, visibility and execution instore and online, unlock immediate P&L improvements and deliver best-in-class 4P execution with our priority customers.

Long-Term Impact

You will build enduring strategic partnerships with retailers and distributors, developing joint business plans that create mutual value and cement ZURU as a leading challenger brand across all EDGE verticals. By influencing internal direction through customer insights, you will help shape future innovation and long-range commercial strategy. You will champion ZURU’s entrepreneurial culture, helping to scale the mindset and ways of working that enable us to challenge the status quo while driving sustained market share, margin expansion and the long-term success of the consumer goods division in the region.

Skills & Tags

go ai marketing sales

Aplyr's read

Zuru is a dynamic player in the toy and consumer goods industry, attracting innovative professionals focused on technology-driven product development and marketing.
Synthesized from recent postings & public sources

What's promising

•Zuru is renowned for its innovative approach to toy and consumer goods design.
•The company offers diverse roles, from AI integration to marketing and legal counsel.
•Zuru's global presence provides opportunities for international career growth.

What to watch

•The fast-paced environment may lead to high pressure and demanding workloads.
•Limited public information about employee satisfaction and company culture.
•Potential challenges in aligning diverse product lines with cohesive brand strategy.

Why Zuru

•Zuru combines technology with traditional toy manufacturing for cutting-edge products.
•The company has a strong focus on integrating AI into its operations.
•Zuru's diverse product verticals include beauty, confectionery, and baby products.

Aplyr’s read is generated by AI from public sources. Was it useful?