Sr. Marketing Manager, Health Systems

Senior Marketing Manager, Health Systems 

 

About the Role:

Join Natera as an Senior Marketing Manager for Health Systems to play a critical role in an innovative new business unit supporting our largest customers, health systems. This is an exciting time at Natera and we are actively building capabilities and solutions to partner strategically with these large customers. This role will be critical to helping us shape the way we go-to-market. Reporting to the Head of Marketing, Health Systems, you will oversee marketing efforts that support marketing communications, marketing operations and sales B2B assets development.

 

Primary Responsibilities:

 

• Marketing B2B assets development: Partner with the Strategic Account Management (SAM) team, and cross functionally, to build out assets to support our B2B strategy with health system customers.  

• Marketing communications: Drive all marketing communications efforts for the Health Systems BU, interfacing across the organization to make sure the organization is updated on Health System progress.  Coordinate all communications for SAMs, work with our social media and website teams to update those areas and help the organization infuse Health System messaging across the company.  

• Marketing operations: Responsible for overseeing the budget, medical legal review efforts, vendor and legal oversight, graphic design and agency collaboration and sales analytics and applications as they pertain to marketing efforts.  

• Conference and non-personal promotion:  Oversee all operations in regards to national trade associations and societies memberships, conference and event activities and promotional content through these entities.  

• Change agent: Stay abreast of health care trends that are impacting these large Health System customers and be the agent of change across Natera to educate others about these unique customers.  

 

Qualifications:

 

• Education:

  • Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.

• Experience:

  • Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.

  • Experience in life sciences, health technology, or diagnostics is required.

  • Oncology experience is preferred.

  • Experience with health system marketing is strongly preferred.