Senior Analyst, SEO

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

In this role you will be responsible for helping clients improve their visibility in organic search results. The senior analyst will contribute strategic SEO recommendations to clients. Applicants will be expected to be regularly client-facing. Candidates must have a strong grasp of core search techniques such as content strategy and technical analysis. The senior analyst must understand client goals and the SEO strategy and incorporate them into the appropriate SEO tactics. This role involves a great deal of collaboration with design, development, social media, and search engine marketing (SEM) teams.

Responsibilities

• Lead technical site analysis, as well as competitive analysis.
• Provide SEO reports with little to no oversight, inclusive of data pulling, analysis, insights, and presentations.
• Audit website to create technical, creative, and CRO recommendations to improve organic visibility and on-site engagement, with brand priorities & goals in mind.
• Develop content recommendations and technical analysis presentations.
• Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
• Understand a variety of SEO/SEM tool sets and be able to delineate when to use one vs another. Additionally, develop opinions on tools, their uses, and their pitfalls.
• Collaborate with social, SEM, and offline marketing teams to implement SEO tactics designed to meet client’s marketing goals.

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