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Verified active · 13h ago

Performance Marketing Manager - Gaming

VoodooVoodoo·Gaming

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~7 min

Ashby

Posted

395 days

01

About the role

About Voodoo

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

Team

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. The team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.

Role

Voodoo is looking for a Performance Marketing Manager to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Performance Marketing Lead, you will leverage your expertise and creativity to turn great mobile products into global hits.

  • Plan and manage UA campaigns for multiple games and/ or apps

  • Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps

  • Work closely with our Product and Creative teams to coordinate efforts and share feedback

  • Use our suite of internal growth tools and interface with our Tech team to continuously improve them

  • Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation

  • Lead transversal projects and coach junior team members 

Profile

  • You have experience in performance marketing and paid acquisition, in application or gaming companies

  • You have a successful track record with ROAS strategies on mobile games and/ or apps

  • You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)

  • You’re well-versed with experimentation methodologies and processes

  • You have experience with influencer marketing and ASO

  • You’re a hacker: you’ve already tried innovative organic/ viral tactics

  • You speak and write English fluently

  • You wish to work in an environment that values candor, freedom, and responsibility

Benefits

  • Competitive salary 

  • Premium healthcare (SideCare) for you and your family 100% borne by Voodoo

  • Swile Lunch voucher

  • Gymlib (100% borne by Voodoo)

  • Wellness activities in our Paris office

  • Flexible vacation policy

  • Remote days

  • Child daycare facilities (Les Petits Chaperons rouges)

02

Aplyr's read

Voodoo excels in creating hyper-casual mobile games, attracting creative professionals who thrive in fast-paced, innovative environments.

Synthesized from recent postings & public sources

What's promising

  • Voodoo is a leader in the hyper-casual gaming market, offering significant industry influence.
  • The company is known for its rapid development cycles, providing dynamic work experiences.
  • Voodoo's innovative monetization strategies offer unique opportunities for growth and learning.

What to watch

  • The hyper-casual market is highly competitive, posing risks for sustained success.
  • Voodoo's rapid development pace may lead to high-pressure work environments.
  • Limited public information about employee satisfaction and company culture.

Why Voodoo

  • Voodoo's focus on hyper-casual games differentiates it from traditional game developers.
  • The company's innovative approach to game monetization sets it apart.
  • Voodoo's diverse role offerings, from AI to marketing, highlight its broad operational scope.

Aplyr’s read is generated by AI from public sources. Was it useful?

03

About Voodoo

Voodoo is a mobile game development company specializing in hyper-casual games, known for its innovative approach to game design and monetization.

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