Associate Brand Manager, Rum & Liqueurs

Title: ABM Rum & Liqueurs 

Level: L6 

Location: Toronto 

Function: Marketing - Rum & Liqueurs 

Manager: SBM Gin Rum & Liquors 

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ROLE PURPOSE: 

Support delivery of the Canada brand agenda for Rum & Liqueurs, executing brand plans, activations, innovation support, reporting, and cross-functional coordination that help the portfolio grow in market. 

KEY RESPONSIBILITIES: 

• Support annual brand planning, activation development, and performance routines for Rum & Liqueurs. 

• Coordinate projects, briefs, approvals, budgets, timelines, samples, assets, and agency deliverables. 

• Prepare analysis on brand performance, consumer/shopper trends, competitive activity, and activation results. 

• Partner with Sales and CSP to adapt brand materials into customer- and channel-ready execution tools. 

• Support innovation, packaging, events, promotions, and communications workstreams as assigned. 

• Maintain organized documentation, status reporting, and cross-functional follow-up for brand initiatives. 

• Ensure responsible marketing and compliance requirements are followed in all materials and activations. 

Key Outputs: 

• Project plans, trackers, and status updates for Rum & Liqueurs initiatives. 

• Brand performance reports and activation post-evaluations. 

• Customer/channel materials, briefs, and asset-management outputs. 

• Budget, invoice, approval, and agency coordination records. 

• Innovation, packaging, and launch support deliverables. 

QUALIFICATIONS/EXPERIENCE REQUIRED: 

• 3+ years of brand, marketing, agency, category, commercial, or project-management experience. 

• Strong analytical, organizational, and presentation skills. 

• Ability to manage multiple projects, deadlines, agencies, and stakeholders. 

• Understanding of consumer brands, activation, digital/media, or customer execution preferred. 

• Curiosity, attention to detail, and strong written/verbal communication skills. 

Working with Us

Compensation Range: $57,750.00 CAD - $96,250.00 CAD

This posting is being published in relation to a currently existing vacancy.

Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.