About the role
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About Harry’s Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine. Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources. Harry’s is part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date. |
We are looking for a highly motivated individual with 2+ years of Walmart Connect, Criteo, Roundel Media Studio and/or Retail Media Network experience, preferably also 1+ years of Amazon Advertising experience.
The ideal candidate has prior experience launching, optimizing, and measuring retail media campaigns for brands (CPG industry experience is a plus but not mandatory). Also, this individual must also demonstrate a strong analytical ability to measure and report on media performance while leveraging insights to provide clear recommendations on strategic media optimizations.
This person is highly analytical with a marketing-focused critical thinking mindset and proactive sharer of information with a deep desire to understand the shopper-insight drivers behind the business performance. They make decisions that are based on data and customer experiences and have experience operating in a test-and-learn environment and constantly push themselves to learn and improve always.
About The Team
Our mission is to build delightfully personalized experiences in grooming that leverage the direct relationships we have with our customers to make their lives easier.
This role reports into the Digital Team where the DTC team and Amazon team also resides, creating both a learning and working collaboration experience between teams. The Digital team is responsible for the P&L for DTC and Amazon for both Harry’s and Flamingo Brands. This role will also work closely with the Customer Retail teams in driving omnichannel ecommerce marketing initiatives with the intent of growing digital penetration across retailers.
We are a nimble team with a challenger mind-set, endless passion for learning and testing, and uncompromising focus on providing the best brand experience on digital platforms. We are a highly collaborative team that partners cross-functionally to deliver high performing results, to deliver customer and channel insights back to Harry’s organization, and to discover opportunities that set up future success for the eCommerce channel and Harry’s as a company.
Key responsibilities
Performance Marketing:
- Manage overall retail media advertising campaigns for Harry's and Flamingo across Brick and Click RMNs (Walmart.com, Target.com, Instacart, Kroger.com, CVS.com) based on budget allotted.
- Support Retail Leads of Walmart, Target, Drug, and Grocery in creating long term strategy for Ecommerce Performance Marketing for their respective accounts.
- Independently manage the Walmart.com and Target.com retail media budget and define performance media activities across on platform and off platform tactics with the stra
Aplyr's read
Harry's is a men's grooming brand focused on quality and sustainability, attracting professionals passionate about innovative consumer goods and strategic growth.
What's promising
- •Harry's offers high-quality grooming products at accessible prices, appealing to cost-conscious consumers.
- •The company emphasizes sustainability, aligning with environmentally-conscious values.
- •Harry's has a strong focus on craftsmanship, ensuring product quality and differentiation.
What to watch
- •Competition in the grooming industry is intense, with many established brands.
- •Sustainability initiatives may increase operational costs.
- •Expansion into international markets poses logistical challenges.
Why Harry's
- •Harry's integrates craftsmanship with modern design in its products.
- •The company prioritizes sustainability, using eco-friendly materials.
- •Harry's direct-to-consumer model allows for competitive pricing and customer engagement.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Harry's
Harry's is a men's grooming brand that offers high-quality shaving products and personal care items at an accessible price point. Founded with the mission to provide a better shaving experience, Harry's has made a significant impact by emphasizing craftsmanship and sustainability in their product offerings.
