Performance Marketing Manager

Confirmed live in the last 24 hours

Mixpanel

Compensation

$134,500 - $213,400/year

San Francisco, US (Hybrid)

Hybrid

Posted January 7, 2026

Job Description

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Mixpanel Marketing Team

As part of Mixpanel’s Marketing organization, the Revenue Marketing team drives pipeline growth by generating, capturing, and accelerating demand across digital channels worldwide. We partner closely with the Regional Marketing Teams, PMM, and Web to bring Mixpanel’s story to life and convert audience engagement into measurable business impact.

About the Role

Mixpanel’s Revenue Marketing team is seeking a Performance Marketing Manager to oversee our global paid media and nurture strategy, building a predictable, data-driven engine for pipeline generation.

You’ll lead our paid media program (with agency support), develop and manage inbound nurture campaigns, and continually optimize the journey from Handraiser → MQL → Stage 1 Opportunity (S1).

The ideal candidate has experience in B2B SaaS and product-led growth (PLG) environments, enjoys blending data with creativity, and thrives in driving measurable results across acquisition and conversion.

Responsibilities

Paid Media & Performance

Collaborating with the Regional Marketing Leaders, manage Mixpanel’s global paid media spend across Google, LinkedIn, Meta, and emerging channels.
Manage our paid media agency to scale performance efficiently and drive qualified inbound demand with a focus on cost per opportunity
Optimize campaigns and landing pages for conversion, continuously testing new creative, messaging, and audience strategies.

Nurture & Conversion

Develop and run inbound nurture email & retargeting programs that engage, educate, and convert handraisers into MQLs and S1 opportunities.
Partner with Marketing Ops, AI SDR, and SDR teams to align nurture journeys, scoring, and handoffs for optimal conversion performance.
Improve Handraiser → MQL → S1 CVR as a key performance metric.

Analytics & Optimization

Collaborate with the marketing analytics team to define performance metrics, dashboards, and insights that inform budget allocation and campaign optimization.
Run A/B and multivariate tests across paid and email channels to improve funnel performance and engagement.
Report on spend, ROI, conversion rates, and pipeline impact to key stakeholders.

Collaboration & Enablement

Work cross-functionally with regional marketing leads, content, and web teams to localize messaging and ensure global campaign alignment.

We're Looking For Someone Who Has

5+ years B2B Digital marketing experience, including hands-on paid media and email campaign execution.
Experience managing contractors and agencies to deliver against performance goals.
Proven success in building and optimizing nurture programs that convert inbound leads into a pipeline.
Deep understanding of paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta, etc.).
Familiarity with marketing automation, CRM and BI, and CMS / Design tools (HubSpot, Salesforce, Looker, Framer etc.).
Data-driven mindset with strong analytical and reporting skills.
Ability to thrive in a fast-paced, global environment.

Bonus Points For